Between the roll-out of the helpful content update and the emphasis of E-E-A-T on every query and search result, Google is clear about the significance SEOs should place on good, valuable content in 2023. Given that, I’d like to break down the approach, process, and resources my team uses to tackle content this year. I’m […]
Microsoft and BigCommerce just announced a new partnership called “Microsoft Ads and Listings in the BigCommerce Marketplace.” The new collaboration enables BigCommerce merchants in the US, UK and ANZ to directly integrate their stores and reach Microsoft Advertising’s audience of more than a billion people. What BigCommerce says. Seamless partner app integrations like Microsoft Ads […]
Many great articles have exposed the seedy underbelly of Local Services Ads spam and fake reviews. There’s one on Search Engine Roundtable regarding fake reviews and another on Search Engine Land where Len Raleigh talked about location spam, reviews, names and ads. I recently learned from a client that the dark hole goes a little […]
If you’ve racked up awards or accolades for your business, you’re not wrong in wanting to show them off. Your achievements signify you’re doing a few things right, so why wouldn’t you display them on your website? The key is to ensure you don’t look too company-focused or braggy – after all, a cardinal sin […]
AdWords Managed Accounts get shared negative lists across accounts In 2017, Google added the ability to create and share negative keyword lists across accounts for Managed Accounts. This was welcome news for advertisers who had been adding the same lists of negative keyword accounts manually or using a script to automate cross-account negative lists. For accounts in […]
Intent research vs. keyword research In 2020, Frédéric Dubut of Bing told us: “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice.” Barry Schwartz asked Google’s John Mueller about Dubut’s statement. Here’s what Mueller said: “There’s probably always gonna be a little bit of […]
The Spam Clock in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. 1 of that year. Blekko said 1 million spam pages were being created every hour. How bad was Google’s spam problem then? Big. But as Danny Sullivan pointed out at the […]
Google said the two different Google search algorithm updates – the December 2022 helpful content system and the December 2022 link spam update – may take another week or two to complete their rollout. The helpful content update started Dec. 5, and the link spam update started on Dec. 14. The algorithm update rollouts were supposed to be completed […]
2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. By the end of 2023, that number is expected to drop to 44.9%. What’s going on. Amazon, ByteDance’s TikTok and streaming services like Netflix are continuing to increase their foothold. People are spending less time […]
We’ve all heard about search engine optimization (SEO), but what about search engine de-optimization? In one Search Off The Record episode, Martin Splitt, Gary Illyes, and Lizzi Sassman discussed de-optimization – the process of taking a page off SERPs. The goal of deoptimization is ranking the page that is most likely to attract qualified traffic […]
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