On episode 324 of PPC Live The Podcast On the latest episode of PPC Live: The Podcast, host Anu Adegbola sat down with PPC consultant Adrienne Shaver to talk about something every marketer experiences but few openly admit: messing up. Adrienne, who helps B2B SaaS and B2B brands grow through a mix of PPC, SEO, […]

Google heads into the remedies phase of its DOJ antitrust case Monday, warning that the government’s proposed fixes go far beyond the court’s ruling and could damage the very businesses the case is meant to protect. Why we care. At stake is Google Ad Manager, a cornerstone tool for buying and selling web, app, CTV, […]

With speculation swirling that Google Ads may eventually kill match types, advertisers still need to optimize for today’s reality. A new Adalysis study of 16,825 search campaigns shows broad match can unexpectedly deliver higher revenue per conversion, even though it often comes with higher CPAs. By the numbers: Exact match remains the most efficient, delivering […]

Recent AI model releases in the latter half of 2025 have not improved at performing SEO-related tasks. TL;DR: What you need to know about the LLM benchmark Claude Opus 4.1 remains the best language model for performing SEO-related tasks like technical SEO, localization, SEO strategy, and on-page optimization. ChatGPT-5 has improved in our benchmark despite […]

Your CEO just forwarded you another LinkedIn post claiming “AI killed SEO overnight.” Your client is panicking about ChatGPT stealing their traffic. And you’re wondering if you should throw out everything you know about search optimization. Here’s what the data actually shows: AI-driven search traffic represents less than 1% of total traffic for most websites. […]

When you operate websites across 25 countries and 15 languages, a single technical error often multiplies exponentially.  A canonical tag issue can become hundreds of potential problems.  A hreflang mistake fragments your markets.  A performance bottleneck in one region cascades into crawl budget exhaustion. This is the reality of enterprise international SEO, where technical debt […]

A week ago, Google disabled the ability to see 100 results per page by using a URL parameter in the Google Search URL bar. Since that change, rank-checking tools have become an absolute mess, and even Google’s own Search Console data has seen a significant drop in data. Google finally replied to our questions on […]

Google’s removal of the num=100 parameter is massively reshaping SEO data: 87.7% of sites lost impressions in Google Search Console, according to a new analysis of 319 properties by SEO Tyler Gargula, director of technical SEO at LOCOMOTIVE Agency. By the numbers. Impressions: 87.7% of sites declined. Query count: 77.6% of sites lost unique ranking […]

Nine SEO practitioners gathered in Miami on Sept. 13 for an AI SEO roundtable, where they debated how artificial intelligence is reshaping search optimization. The discussion revealed consensus on one thing: AI is pushing SEOs to expand their roles, rethink strategies, and brace for uncertainty. Here’s a recap. The SEO community risks falling behind reality […]

Google AI Mode is coming to the Chrome browser with the Chrome address bar allowing you to ask long questions and search in AI Mode. Plus, while you are browsing a webpage, you can ask questions about that page with the assistance of AI Mode, Google announced. Chrome search box. Google added AI Mode to […]