Historic recurrence is the idea that patterns repeat over time, even if the details differ. In digital marketing, change is the only constant. Over the last 30 years, we’ve seen nonstop shifts and transformations in platforms and tactics. Search, social, and mobile have each gone through their own waves of evolution.  But AI represents something […]

Retail media networks are projected to be worth $179.5 billion by 2025, but capturing share and achieving long-term success won’t hinge solely on growing their customer base. With over 200 retail media networks now competing for advertiser attention, the landscape has become increasingly complex and crowded. The RMNs that stand out will be those taking […]

Performance Max (PMax) advertisers just got a major visibility upgrade: Channel Reporting is now available at the account level, not just within individual campaigns. How it works: View and compare all PMax campaigns in a single reporting overview. Segment by conversion metrics to understand what’s driving results. Identify performance patterns across channels without jumping campaign […]

There’s a shift happening in digital advertising.  For years, remarketing hinged on clicks: someone had to visit your site, trigger a pixel, and leave behind a trail you could follow with ads.  But what if you could build your remarketing audience before they ever click? That is the core promise of impression-based remarketing – a […]

In 2025, people aren’t just searching for answers anymore. They’re looking for genuine responses from the people they trust most:  Creators. Communities. Fellow brand supporters.  In many ways, community has become an algorithm of its own. AI-powered tools like Google Gemini, ChatGPT, and Perplexity have made knowledge more accessible than ever.  But in doing so, […]

Link building services are SEO-focused agencies that help businesses earn relevant, high-quality backlinks — an important factor in improving visibility, building brand authority, and increasing discoverability online. Backlinks have long been a driver of traditional search visibility, and many SEO professionals believe they may also play a role in how emerging AI-powered search experiences surface […]

Account-based marketing (ABM) campaigns make it easy to precisely target the brands in your ideal customer profile (ICP) without a pricey martech platform. LinkedIn’s native targeting capabilities let you avoid third-party fees and keep your budget focused on the accounts that matter most. The tradeoff is cost: LinkedIn ABM campaigns can be expensive to run, […]

We’ve reached an inflection point in how people find and trust information.  AI-powered search, instant answers, and LLM assistants are reshaping discovery at a pace that forces companies to rethink long-standing business models. Cloudflare’s Pay Per Crawl initiative provides a timely case study of how a tech brand can respond to this shift – using […]

Are you looking to boost your app’s growth and turn new users into loyal fans? Join Adobe product experts for a free webinar on consumer and practitioner trends in mobile app growth and real-time, personalized engagement. In this session, you’ll discover how to use in-product personalized experiences to: Streamline user onboarding Accelerate product adoption Build […]

Take the right steps — and avoid common mistakes — when facing account suspensions advises Microsoft Ads Liaison Navah Hopkins. Hopkins stresses that Microsoft takes security “very seriously,” applies a three-strike system for policy violations, and has humans review every appeal. Why we care. Microsoft suspends accounts for severe or repeated policy violations. That includes […]