Google has been encouraging advertisers to use its network of approved resellers more frequently in recent years. This strategy helps Google reduce expenses for advertising services and positions the company as a software-as-a-service (SaaS) provider, which is more appealing to investors. Resellers, such as Accenture Interactive, Incubeta, Jellyfish, Media.Monks, and Smartly.io, assist media buyers in […]
Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date. Why we care. The discontinuation of Optimize may affect marketers ability to conduct A/B testing and optimize their website or app’s user experience. While Google Analytics 4 is gaining popularity, marketers […]
With the increased prevalence of automation in campaign management platforms, advertisers must possess analytical skills that will allow them to comprehend changes in funnel performance, as well as detect optimization opportunities. During my SMX Next presentation, I highlighted formulas and functions within Microsoft Excel that can help advertisers with data manipulation. When it comes to […]
Checklists are one of the simplest (yet most valuable) content types to create. You probably make checklists all the time without even knowing it. Shopping lists. Grocery lists. Chore lists. To-do lists for completing projects. So it makes sense to take that extremely familiar format, apply it to a common problem or task your audience […]
Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. Expedia had actually been powering Travelocity.com since 2013. So the acquisition seemed quite logical from both perspectives. At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago. […]
Make 2023 the year you become a master of search marketing: Attend your choice of SMX Master Class online March 1-2, to learn actionable tactics that will help you drive more awareness, conversions, and sales. Early Bird rates expire this Saturday, January 28… book now to save 20% off your Master Class! Choose from six essential search marketing topics: Advanced SEO training with Bruce […]
Google deduplicates featured snippets In 2020, Google rolled out a global change to featured snippets that resulted in any URL only appearing once on the first page of search results, instead of twice. Google said there would be no change to its overall set of web search results. There would still be 10 unique listings, […]
Google explains the “core” algorithm In 2016, Google’s Andrey Lipattsev explained the “core” algorithm. This happened following the news about Panda becoming part of Google’s core algorithm. SEOs wanted to better understand what being part of Google’s core algorithm meant. Put simply, it meant that an algorithm is consistent enough that Google doesn’t have to […]
According to six sources and documents reviewed by Forbes, TikTok and ByteDance employees frequently engage in “heating,” which is a manual process that guarantees certain videos receive a specific amount of views. Heating is cheating. Six current and former employees of TikTok and its parent company, ByteDance, as well as internal documents and communications reviewed […]
The Verge has a piece up today named Inside CNET’s AI-powered SEO money machine. It covers much of what we report in our story; Google search responds to BankRate, more brands using AI to write content last week but dives more into how the company is using machines to replace low-cost humans to generate low-quality […]
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