ICYMI, Microsoft has ambitious plans: to double the size of its ad business to $20 billion. So why is this big news? Google and Meta are showing signs of fading, making more room for emerging platforms like TikTok, Amazon and Instacart. Wait, what about Microsoft Ads? Microsoftâs search and news advertising revenues have consistently grown […]
In todayâs world, video ads are the most effective way for businesses to reach their target audience and promote their products or services. During my SMX Next presentation, we reviewed three innovative trends for video, which helped create a deeper conversation around the role that data and analytics play, along with targeting and optimization. Letâs […]
Google has made a couple of tweaks to two of its SEO-related help documentation. The changes include specifying that the title and link elements are most important for the RSS feed follow in Google Discover and that Google parses img elements even within other elements, such as the picture element. Google Discover RSS Feed follow […]
âIâm just gonna come in and do my job. Still doing all my deliverables, but not a day early, not doing anyone elseâs job on top of mine, not coming in a minute before 9 a.m. and not staying a minute later than 5 p.m. I donât care anymore.â This is quiet quitting. 40% of […]
Yoast SEO is rolling out version 20.0 of its popular SEO WordPress plugin today. The big change is a new user interface for the settings section of Yoast SEO. This release is available today for those who use Yoast SEO for their WordPress site. What is new. Here is the list of changes in the […]
Your campaigns, managed by âGoogle Ads expertsâ In 2019, some advertisers received an email from Google Ads with the headline: âWeâll focus on your campaigns, so you can focus on your business.â Unless advertisers opted out, they would have been added to the program automatically seven days after receiving the email. According to the email, […]
With access to more data than ever beforeâand tech to interpret that data for marketers looking to write the right content to drive organic trafficâwe now know the better framework for marketers to embrace is the spiderweb. Join SEO experts from DemandJump for a live webinar covering: Why the waste at the top of most […]
Happy Monday! The Google Ads dashboard may be down for some users. We’re investigating reports of an issue with Google Ads. We will provide more information shortly. The affected users are unable to access Google Ads. Please see the dashboard for updates: https://t.co/0AqTKCl6Ts â AdsLiaison (@adsliaison) January 23, 2023 The Google Ads Status Dashboard. The […]
Google has been encouraging advertisers to use its network of approved resellers more frequently in recent years. This strategy helps Google reduce expenses for advertising services and positions the company as a software-as-a-service (SaaS) provider, which is more appealing to investors. Resellers, such as Accenture Interactive, Incubeta, Jellyfish, Media.Monks, and Smartly.io, assist media buyers in […]
Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date. Why we care. The discontinuation of Optimize may affect marketers ability to conduct A/B testing and optimize their website or appâs user experience. While Google Analytics 4 is gaining popularity, marketers […]
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