13 tips to help you read more books this year
Use different features from Google Books, Google Play, Android and more to read more books this year.
Internal linking for ecommerce: The ultimate guide
Internal linking is a crucial aspect of any website, but it is especially important for ecommerce websites. Internal linking helps improve the navigation and user experience for your website visitors and can also help improve your website’s search engine optimization (SEO). This article will discuss the best practices for internally linking pages on ecommerce websites. […]
Meta advertising: 5 best practices for 2023
As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. Much has changed over the past year, with Meta releasing many new tools and features. Advertisers now have more resources to scale their campaigns faster than ever. Meta continues to […]
This day in search marketing history: January 31
Google releases URL Inspection Tool API In 2022, Google released a new API under the Search Console APIs for the URL Inspection Tool. The new URL Inspection API let you programmatically access the data and reporting you’d get from the URL Inspection Tool but through software. Google’s URL Inspection Tool API had a limit of 2,000 […]
New updates for the GA4 search bar
Google has released three new updates for the GA4 dashboard, allowing advertisers to find information about current properties or accounts. Dig deeper. The following updates were posted by Google on their Analytics Help documentation. Find data stream details The following search terms allow you to open the details for a web or app data stream […]
Yandex scrapes Google and other SEO learnings from the source code leak
“Fragments” of Yandex’s codebase leaked online last week. Much like Google, Yandex is a platform with many aspects such as email, maps, a taxi service, etc. The code leak featured chunks of all of it. According to the documentation therein, Yandex’s codebase was folded into one large repository called Arcadia in 2013. The leaked codebase […]
Baidu working on AI chatbot service that will be added to search
First Microsoft Bing. Then Google. Now Baidu is reportedly planning on bringing ChatGPT-style AI to its search results. Why we care. All the major search engines are seemingly in an arms race to add AI chat to search. Once search engines eventually add the chat features to search, it could have major implications for publishers […]
9 tips to get the full SEO benefits of long-tail keywords
Creating content to satisfy long-tail search queries is an often-overlooked strategy. It’s easy to go after bigger wins, but focusing on the smaller gains can lead to powerful long-term results. Many times in SEO, slow and steady wins the race. Search has been evolving and talking about keywords might seem old-fashioned. But long-tail queries have […]
How to write a listicle (with 6 examples)
One of the most popular formats for written online content is the humble listicle. 55% of bloggers say they’ve published a listicle in the last 12 months (only how-to articles rank higher). But this popularity exists precisely because people love to read lists. We love clicking on list headlines because they’re incredibly specific and set […]
Yahoo is making a return to search
Yahoo Search seems like it will be making a come back in the future. Yahoo has been dropping hints over the past couple of weeks related to this return and is also hiring a Principal Product Manager for the Yahoo Search platform to help lead these initiatives. The job posting. Yahoo posted a job listing […]
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