With all the buzz around AI-generated content, Google decided to reiterate and clarify some of its advice around AI-generated content. The short answer is that Google does not care who or what writes your content as long as that content is written to help people and not to manipulate the search results. Googleās take. Google […]
Looking for an accurate, up-to-date and helpful guide to the ābig pictureā elements of search engine optimization? Good news: Weāve just updated and expanded our popular What is SEO resource. Search Engine Landās guide, which was originally published in 2010 (hereās what it looked like, via the Wayback Machine), has earned hundreds of thousands of […]
Google has announced many changes coming to Google Search, Google Lens, Google Maps and Google Translate today. This comes out of the live stream from Paris this morning, which we thought would be originally around Googleās AI efforts in Search but that was quickly announced on Monday as Google Bard. So what is new? Google […]
Google Translate adds contextual translation options, more accessible app features and a new design.
Weāre sharing a few new ways weāre applying our advancements in AI to make exploring information even more natural and intuitive.
Over the past month or so, nearly all the 2023 industry outlook articles Iāve perused (as well as my own) included a common theme:Ā Recessionary trends in the macroeconomy will pressure digital marketers to show the impact of their investments.Ā One of the core tenets I live by (and if my fiancĆ©e reads this, sheāll […]
As I write this article, I see the irony in the headlineā¦ Learning to trust three major platforms ā Google, Bing (I refuse to call it Microsoft Advertising), and Facebook (I still hate calling it Meta) ā which just in the past month have laid off tens of thousands of employees.Ā And then on the […]
Microsoft has updated the Bing webmaster guidelines in conjunction with the announcement of the new AI-powered search featured in Bing Search. As a reminder, Microsoft announced a new, AI-powered search engine that people can chat with, ask questions, or even use to create content. With this, Bing has incorporated new guidelines for webmasters related to […]
The digital marketing landscape is constantly shifting, and the challenges that marketers face in 2023 are expected to be more complex than ever. As the global economy continues to be unpredictable, marketers must understand the challenges they will face and find ways to achieve their revenue goals in 2023. One of the biggest challenges marketers […]
Google Chrome to mark non-HTTPS sites as ānot secureā In 2018, Google announced it would identify allĀ sites that had not migrated to HTTPS as ānot secureā in the Chrome browser. Google had already been pushing webmasters to make the change to non-secure websites for years ā including hinting at a smallĀ ranking boostĀ to further incentivize the […]
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