It’s 2023, and no matter how many “SEO is dead” articles get published, SEO isn’t going anywhere. Reports suggest that the global SEO market size is expected to reach $122.11 billion in 2028. But, with that kind of growth, SEO will have to change along with it – as will the skill set of SEO […]
Retail media may be a new buzzword, but it’s an old concept. It’s media provided by the retailers, with a new name and digital makeover. Think back to that old cutout of Hulk Hogan standing at the edge of your childhood supermarket aisle hawking chips. Retail media is like that but on the web. With […]
9 reasons why your SEO reports are being ignored 1. They don’t focus on what really matters to your brand Rather than reporting only on SEO metrics – such as visibility or rankings – you should also focus on what’s important to your business. For example, if you work for an e-commerce brand, you might […]
Google Buzz launches In 2010, Google revealed its latest attempt to create a social network and compete with Facebook and Twitter. And they called it Google Buzz. Buzz was tied to two main elements – Gmail and mobile. But would users want social networking to invade their inbox? As we noted at the time, there […]
We’re seeing multiple sources and reports that Twitter is down for users across the globe. BREAKING – TWITTER DOWN GLOBALLY : Most users on Twitter are currently unable to tweet — issue is prevalent across the world. #TwitterDown Like this tweet if Twitter is down for you. pic.twitter.com/0GLYF2goDI — Upward News (@UpwardNewsHQ) February 8, 2023 […]
Twitter announced the new feature in a long Tweet. need more than 280 characters to express yourself? we know that lots of you do… and while we love a good thread, sometimes you just want to Tweet everything all at once. we get that. so we’re introducing longer Tweets! you’re gonna want to check this […]
With its new Cost-Per-Hour Masthead, YouTube is giving brands and advertisers the ability to buy its most visible placement during the hour(s) leading up to, during or after priority moments such as a sports game or movie release. What they look like. Here’s what a Masthead ad looks like on a desktop or PC. Here’s […]
The challenge There’s no denying it: consumer demand is heavily influenced by a multitude of factors that are entirely outside of our control as digital marketers. At no point has this been clearer than during the COVID pandemic. The graph below shows just how wildly demand fluctuated for toilet roll as people stockpiled everyday items […]
Video game platforms have come a long way since the days of Atari. Nowadays, platforms have become more versatile, accessible, and interactive, offering players an ever-increasing range of experiences and options. Whether you’re a player, developer, or advertiser, here are several options of the most popular game platforms to get you started. This is the […]
Pinterest is leaning hard into its shoppable video and advertising-based revenue generation as part of its growth strategy. Despite a 6% drop in monthly active users (MAUs) in the fourth quarter of last year, the social platform has regained growth, with a 4% increase in MAUs to 450 million and significant growth in mobile app […]
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