Twitter has launched a new educational series named âUnskippable,â consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed. The series is part of Twitterâs free education platform called âFlight School,â which offers insights into key advertising best practices on Twitter. Twitterâs creative team, which helps […]
Is the waiting list to test drive the new Bing gone? It sure looks that way. We were alerted to this development by a story on Windows Central. Why we care. Many of us (including me!) have been waiting weeks to gain access to the new Bing. If you were in this group, fire up […]
Starting on March 15, Microsoft Advertising will be changing the way broad match modifier (BMM) keywords are served for search ads. Whatâs happening. Currently, BMM keywords serve as phrase match, but they will now begin to serve as broad match. This change will be rolled out gradually, and Microsoft Advertising expects to maintain stable performance. […]
Google is now rolling out the March 2023 broad core update, this is the first broad core update of 2023, following the September 2022 broad core update. It has been just over 6-months since we last had a broad core update from Google Search. The announcement. Google announced this on Twitter and updated its search updates page saying âToday we released […]
Google Analytics has introduced a new feature that allows users to build personalized channel groups, either by starting from scratch or by utilizing Googleâs default channel group as a foundation. This enables you to tailor your channels to better suit your needs. This feature offers the flexibility to modify channel names according to your companyâs […]
Andi is adding a Generated Content feature to its search results. It promises âthe most accurate generative AI content and reliable source citation in the industry.â Thatâs a big claim from a small search engine. So is Andi truly more accurate than the new Bing, which is now powered by GPT-4? As with all things […]
Implementing structured data to your key pages has many potential SEO benefits, including higher click-through rates, faster indexing and more impressions. However, deploying schema is challenging. It is not a one-and-done approach where you only need to add some code to your website. Getting results from schema markup entails deploying and maintaining it correctly amid […]
Two qualities are at the core of what makes a great SEO product manager: Adaptability. Critical thinking. This article will cover how to think critically and creatively in the following areas of SEO product management: Fundamentals for SEO product managers. Methodologies for prioritizing an SEO roadmap and SEO backlog. How to write an effective SEO […]
Google rolls out Search Ads 360 integration for Google Analytics 4 2022: Integrating enabled advertisers to see sessions, users and conversions within the context of dimensions such as source, campaign, medium and default channel grouping. Google refine this search and broaden this search now live in search results 2022: These features were previewed at the Search On […]
Looking to create powerful marketing campaigns and better customer experiences? Marketers constantly seek new ways to unleash more power from their martech stack. The growing role of the data warehouse as the source of truth for customer data plays a key part in delivering these delightful customer experiences. In this webinar, Juan Mendoza and Scott […]
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