Sticking to the same set of keywords in your paid search campaigns might feel safe, but it can limit your reach. Consumers search in countless ways, often using terms you may not have considered. To stay competitive – whether you’re scaling your budget, chasing growth goals, or trying to revitalize PPC performance – you must […]

Google AI Mode is now here and available within Google Search Labs; it is a new search mode that goes beyond AI Overviews with a more immersive Google Search AI interface that provides “more advanced reasoning, thinking and multimodal capabilities,” Google announced. Google also announced that AI Overviews are now powered by Gemini 2.0 and […]

Microsoft is ramping up its advertising efforts in Copilot, introducing new interactive ad formats and reporting improved ad relevance metrics. This is meant to enhance interactivity and personalization for users. The big picture. Copilot ads are now fully implemented in English, French, and German markets, with Spanish and Japanese coming soon. New ad formats. Microsoft […]

When a business hires an SEO service, they expect immediate action – site tweaks, content strategies, and keyword targeting – rolled out fast.  So when my recent client demanded these deliverables ASAP, my response caught them off guard: “You don’t need it.” It wasn’t what they wanted to hear. But it was exactly what they […]

If you think that Search campaigns in Google Ads are still a text-only ad format, you are missing out! Image assets for search campaigns are a relatively new Google Ads feature that can help boost your click-through rate (CTR) and stand out from your competitors. Here’s what you’ll learn in this article: What are image […]

AI has been a part of PPC for years through features like smart bidding and audience targeting.  But in the past 12-18 months, its influence has expanded – reshaping how PPC managers plan, execute, and optimize campaigns. By leveraging AI, you can streamline processes, improve performance, and focus on higher-level strategy.  This article covers 15 […]

Are you new to the world of PPC? If so, welcome! We’re thrilled to have you on board.  A career in paid search offers exciting opportunities for growth, creativity, and making a real impact on businesses. Let me tell you, starting out in 2025 is a whole different ballgame than when I first started in […]

Google is beta testing Creator Partnerships in Google Ads. This new feature lets advertisers find and promote high-quality YouTube Shorts featuring their brand. How it works: Advertisers can discover Shorts videos from YouTube creators that mention their brand or products. The feature is powered by BrandConnect, Google’s creator marketing platform. Once enabled, Creator Partnerships can […]

SEO is a fast-moving, marketing-centric industry that will always keep you on your toes.  If you’re just getting started, it can be overwhelming without a guide.  There are many facets and specializations in SEO that come later in a career – local, technical, content, digital PR, UX, ecommerce, media – the list goes on. However, […]