Google AdWords announces Enhanced Campaigns In 2013, Google AdWords announced Enhanced Campaigns. This major update was designed to simplify campaign management across multiple devices and increase adoption rates of mobile advertising among small and medium-sized businesses. Among the notable changes: Tablets and desktops would be grouped together, rather than treated as separate devices. Advertisers would […]
Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). Basically, DA is a score, from 0-100, that âpredicts how likely a website is to rank in search engine result pages.â Curious about what changed? Read all about it in Moz upgrades controversial âdomain […]
Microsoftâs bid to buy Yahoo, Day 4 In 2008, there were some big developments following the news of Microsoftâs bid to purchase Yahoo. Google wasnât happy about the news. The company objected, suggesting that the move would hurt what it called the underlying principles of the internet: âopenness and innovation.â There was some ironic back […]
Microsoftâs Fabrice Canel confirmed this morning that the new Bingbot user-agent is now 100% live today. The new Bingbot will generally be used for crawling 100% of sites, unless something goes wrong and Bing has to fallback to the previous Bingbot user-agent. Bingâs confirmation. Fabrice Canel posted on Twitter, âyes, 100% today. We fallback to […]
Search, ad network, and YouTube revenues all fell in the fourth quarter of 2022, Google reported yesterday. Overall, Google ad revenue fell 3% to $59 billion. Search advertising revenue was the most resilient, falling 1.6% in Q4 2022 compared to Q4 2021. Google Network and YouTube revenue declined 8.6% and 7.0%, respectively. Google Q4 2022 […]
Before I started in digital marketing, my career involved quite a bit of foreign language translation work. Since I left that path and started working on websites, Iâve worked on many websites for international businesses in my SEO career. Some have been smaller, operating only in the U.S. and Canada, while others were global enterprises. […]
Microsoft Bing is working towards integrating ChatGPT with GPT 4.0 into its search interface in the coming weeks and now we may have spotted some of those testing efforts in the wild. Owen Yin posted screenshot and a GIF of Bing integrated with ChatGPT on Medium. What it looks like. Here are screenshots Owen Yin […]
How Google uses AI in search In 2022, we learned more about how Google was using AI in search â for understanding language for query, content and ranking purposes. The overview covered in what ways AI and machine learning helped Google Search perform its daily tasks. Specifically with: RankBrain Neural matching BERT MUM In short, […]
Google announced its Q4 earnings just hours ago, more on those numbers later, but Sundar Pichai, the CEO of Google, confirmed in the earnings call the search companyâs plans to bring AI-like search features that âpeople can engage directly with.â Sundar Pichai said, âIn the coming weeks and months, weâll make these language models available, […]
If you get Googleâs Analytics emails, you may have already gotten the word. But ICYMI, Google has once again reminded us that Universal Analytics (UA) will stop processing data on July 1. Whatâs new is the email states that starting in March, any customer who does not set up a GA4 property with basic settings, […]
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