Microsoft has fixed a data loss issue within the Bing Webmaster Tools API that resulted in a week’s loss of data. That data has now been backfilled and restored and can now be accessed through the Bing Webmaster Tools API. The dates. Sometime after March 3, 2023, the Bing Webmaster Tools API stopped showing data. […]
Google has just released its Ads Editor version 2.3, advertisers can take advantage of several new features and updates. Let’s see what’s new. New Features: File support for image assets: Advertisers can now conveniently import and export image assets as files in addition to using URLs. Card view for image assets: Image assets can now […]
Driving sales, improving lead quality, and boosting conversions have never been more critical – especially in an age of increased privacy concerns. The right marketing technology is your key to getting it done. Discover dozens of marketing technologies, tools, and solutions – all for FREE and all without leaving your desk: Grab your free MarTech pass now […]
Google is experimenting with displaying blue badge icons and labels on certain search ads for advertisers who have been verified by Google Ads. The blue label features a blue circle with ridges and a checkmark inside it. This is part of Google’s ongoing advertiser verification program, and it appears that the company is now testing […]
Google has broken out the merchant listings and product snippet reporting into two unique appearances that you can filter on within the performance reports in Google Search Console. Google also broke these out in the Merchant listings and product snippet reports, that it launched last September. What is new. Google said, “we are adding the […]
As you build a content marketing strategy for your brand, you may encounter one key area that stumps you – especially if you’re new to content. Budget. How much should you budget for content? That’s a great question with a kind of disappointing answer. It depends. Thankfully, this guide will explain all the various factors […]
Manual bidding will be discontinued for new campaigns on the Microsoft Audience Network beginning April 24th. From this date, all current image and feed campaigns employing a manual cost per click (CPC) bid strategy will be transitioned to Enhanced CPC (eCPC). This shift is expected to be finalized by April 28th. Timeline for the transition. […]
ChatGPT can be helpful for many SEO-related functions, including but not limited to local SEO, keyword research and SEO-focused content creation. Title tags are another area the platform can help you with. Even if Google doesn’t always use them, title tags are still a critical on-page SEO element. Even Google’s John Mueller acknowledged that ChatGPT […]
The importance of future-proofing content To clarify, future-proofing your website doesn’t mean that once a page has gone live, you’ll never need to touch it again. Rather, it’s about creating content you’ll be able to build on, refresh and repurpose rather than needing to cull it down the line. It’s about ensuring that the content […]
Google research: PPC ads drive 50% incremental clicks In 2012, Google released a study, Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads. It looked at whether clicks from organic search results substituted for ad clicks when PPC ads were turned off. Google found that, on average: 81% of ad impressions […]
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