Bing Webmaster Guidelines updated for ā€œconversation modeā€ and AI

Microsoft has updated the Bing webmaster guidelines in conjunction with the announcement of the new AI-powered search featured in Bing Search. As a reminder, Microsoft announced a new, AI-powered search engine that people can chat with, ask questions, or even use to create content. With this, Bing has incorporated new guidelines for webmasters related to […]

Personalization doesn’t have to be an uphill battle by Bloomreach

The digital marketing landscape is constantly shifting, and the challenges that marketers face in 2023 are expected to be more complex than ever. As the global economy continues to be unpredictable, marketers must understand the challenges they will face and find ways to achieve their revenue goals in 2023. One of the biggest challenges marketers […]

This day in search marketing history: February 8

Google Chrome to mark non-HTTPS sites as ā€˜not secure’ In 2018, Google announced it would identify allĀ sites that had not migrated to HTTPS as ā€œnot secureā€ in the Chrome browser. Google had already been pushing webmasters to make the change to non-secure websites for years – including hinting at a smallĀ ranking boostĀ to further incentivize the […]

Test driving the new Bing

ICYMI, Microsoft announced its new collaboration with ChatGPT during an event today. Being able to be there live at the event did have its perks. Like priority access to try out the new experience on Edge, Microsoft’s browser. Trying it out. I downloaded the Edge browser, signed in, and was given access to the new […]

Master the CX trifecta: Data, content and tech by Cynthia Ramsaran

Looking ahead to 2023 and beyond, businesses worldwide face lots of uncertainty. One thing will remain constant throughout this period — customers expect excellent experiences when interacting with a brand. According to Acquia’s latest CX Report, businesses plan to prioritize customer retention over the next 12 months: 56% plan to improve customer experience, and 58% […]

Missing links: Where are sources in Google’s AI search results?

Google’s introduction of Bard yesterday was huge news. But perhaps the bigger news for SEOs was the preview of Google’s generative AI search results, which featured a grand total of zero links. That’s right. Google – a search engine – no longer links to its sources. You know, websites. What do you call a search […]

Microsoft Bing previews its new search engine with ChatGPT

Microsoft will launch a new, AI-powered search engine that people can chat with, ask questions, or even use to create content. We learned this today from Yusuf Mehdi, Corporate Vice President & Consumer Chief Marketing Officer, Microsoft today at a special Microsoft press event in Redmond. I’m live in attendance, along with Search Engine Land […]

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