Creating awareness, driving qualified traffic, and boosting conversions – especially in a world with near-constant ranking factor rollouts, platform changes, and evolutions in AI – requires continued training with trusted experts. Join dozens of the world’s most respected search marketing minds at SMX Advanced – online June 13-14 for an unrivaled training experience. Together, you’ll explore the latest, most […]
SEO or PPC? Like everything in marketing, it would be great if there was a simple answer to the SEO vs. PPC question. Unfortunately, despite the human temptation to simplify this into a binary answer, the answer is complicated. SEO helps your webpages rank higher on the non-paid search results by improving the quality and […]
Google Ads has recently implemented a new feature that allows the platform to import fractional, cross-channel web conversion credits from Google Analytics 4 properties. How it works. In the past, web conversions were imported from Google Analytics 4 using a cross-channel last click approach and then assigned in Google Ads based on the chosen attribution […]
For as long as I’ve been in SEO, I’ve envied my paid media colleagues’ agility and performance tracking. SEOs typically have had to exercise patience and a lot of manual building to get actionable performance data. Inspired by a Looker Studio dashboard built by our paid media team, I rolled up my sleeves and constructed […]
So you’re a paid search advertiser with a lead generation client. You’ve been reporting on total leads generated by paid search each month, but now your client wants to know about the quality of the leads your campaigns are providing. Gulp! If your client has Salesforce as their customer relationship management (CRM) system, you can […]
To earn loyalty, marketers should avoid pitfalls and shift to a journey-centric culture to ensure everyone remains focused on creating a great experience that retains customers. The ability to focus on customer journeys and reorient your organization around customer journeys is a great unlock for companies needing help progressing with their customer experience scores and […]
Google is looking into an issue in Merchant Center where some advertisers may see a “Circumventing systems” message in their ads. What’s going on. The glitch was first noticed and posted to Twitter by @ruthiebos. Hi @adsliaison , I wonder could you advise if there is a glitch at the moment with Google ads regarding […]
Beginning in April 2023, vehicle ads will become accessible to all Canadian advertisers. What’s so special about vehicle ads. Vehicle ads serve as a performance-oriented, omnichannel, lower-funnel ad format, enabling automotive advertisers to showcase their entire inventory to potential customers searching for vehicles on Google.com. This format presents customers with an image of the car, […]
If you’ve ever googled instructions for how to perform a specific task, then you the importance of high-quality how-to content. The person desperately searching for an excellent how-to article on fixing a leaky sink will find immense relief when they finally hit on a blog post that lays it out simply and clearly, for instance. […]
Reddit will soon begin using self-disclosed gender identity to personalize ads on the platform. The goal of this change is to ensure that the content you see on Reddit – including advertising – is as relevant to the user as possible. Implementing the new changes. The change will be implemented on April 24, 2023. Reddit […]
Recent Comments