As an advertiser or SEO professional, itâs essential to recognize that with the growing popularity of online shopping, customersâ safety and security have become a top priority for e-commerce platforms. In response to this, Google has implemented three ways to help customers shop safely and ensure that merchantsâ stores meet these standards. Vetting stores through […]
B2B marketing leaders voice similar concerns around paid search: âWeâre not reaching the right people.â âWe need to attract more decision-makers.â âWe want to go up-market and target larger companies.â âWe need to close larger deals.â These are just a few pain points keeping marketers up at night. Targeting the ideal customer is a challenging […]
Microsoft released version 96 of the Bing AI chat feature earlier this morning. This new update brings quality improvements such as a higher response rate to chats and also fewer âhallucinations,â Mikhail Parakhin, the CEO of Bing, wrote on Twitter. What is new. Mikhail said the two main improvements to Bing AI chat include: Significant […]
Managing online reputation can be challenging. You must keep up with Googleâs ever-changing algorithms and rich results, including the People also ask box. Also known as PAA, this Google SERP feature plays a significant role in a brandâs online reputation. A potential clientâs first impression of your company can be easily swayed based on the […]
R.I.P., DMOZ In 2017, DMOZ â The Open Directory Project that used human editors to organize websites â announced it was closing as of March 14. By this time, DMOZ had been mostly forgotten as a resource. Perhaps the biggest surprise was that it took so long. DMOZ was born in June 1998 as âGnuHoo,â then […]
Googleâs Search Ads Week kicked off with two new tools to help advertisers deliver faster creatives and better performance. Create new assets with Googleâs AIÂ New customer acquisition goals A couple of Search Week product updates: Automatically created assets are now available to all advertisers in English as an open beta & the new customer […]
Google Panda Update 3.3 and Venice In 2012, Google confirmed the Panda Update 3.3 as well as a noteworthy change to local search rankings. Panda 3.3 was a refresh of the Panda system, meaning none of the signals Panda looked at were new or had changed. While Google Panda got the headlines at the time, […]
Keyword cannibalization happens when you have two or more pages ranking for the same keyword. It is generally considered undesirable. This article will help you decide whether you have a keyword cannibalization problem and, if so, how to solve it. Is keyword cannibalization always problematic? Before fixing keyword cannibalization, check whether it is a real […]
Does your brand have a strategy behind its content marketing? It should. Planning is integral to achieving that ever-elusive return on investment (ROI). Even if youâre not a natural planner, youâll probably agree that most tasks are easier to achieve if you plan first. For instance, planning your meals for the week vs. winging it. […]
Microsoft is testing a new setting for âtoneâ in the new Bing AI search and chat experience. You can set the tone to be creative, balanced, or precise to tailor the type of responses you get from the Bing AI chat. What it looks like. Here is a screenshot posted by Mike Davidson, Corporate Vice President, […]
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