AI search is arguably the hottest topic in digital marketing right now. I worry that SEO newbies might think all they need is an AI chatbot to “get rich quickly.” When everybody and their aunt push the next big thing, I try to be cautious and resist the initial hype. After all, focusing on the […]
For the fourth edition of Tealium’s State of the CDP 2023 report, we surveyed over 1,200 professionals worldwide in B2B, B2C, and B2B2C industries through an independent firm. The responses revealed that Customer data platforms (CDPs) have proven critical to organizational growth during demanding times, especially as we see a global tightening of the collective […]
The campaign Our client, a market leader in enterprise cloud business management solutions, was looking to re-establish itself as the first-choice provider of accounting solutions for businesses of all sizes, but in particular, with small businesses. Through a single large-scale content marketing campaign, we needed to reach and engage small business prospects and improve brand […]
Happy birthday, Yahoo! (or is it?) In 1995, Yahoo! was incorporated. I was very close to using our March 1 edition of This day in search history to wish Yahoo a happy 28th birthday. Especially after I saw our 2010 story, Happy Birthday, Yahoo: 15 Years Old Today. But why was that the only headline […]
Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when compared to new customers. So how are you fostering these relationships and delivering repeatable and measurable revenue? In this session, marketing experts will share how you can build […]
Google will start automatically configuring your Universal Analytics properties to Google Analytics 4 (GA4) for you. But you actually do not want to do this for many reasons. Is your GA4 already set up? You might still be subject to “auto-migration.” Read on for more details about it and how to opt out. Making the […]
Learn about the ways Google products are embracing equity and celebrating women in honor of International Women’s Day.
In today’s digital age, video games have become a massive industry with millions of players worldwide. As the industry continues to grow, so does the competition among game developers and publishers to attract more players. As we have discussed, one way they achieve this is through advertising. However, measuring the success of video game ads […]
I’m fascinated by the potential of ChatGPT to improve link building tactics, focus efforts and deliver efficient campaigns. After performing over 1,000 prompts and using the tool for client campaigns, I’m certain ChatGPT should find its way into your SEO tool stack. Below, I’ll cover how the AI chatbot can be used for link building […]
For businesses with physical locations, creating landing pages for your city or town is a great way to boost local visibility. Local landing pages show your potential customers and Google where your physical locations are, the specific areas you serve and the products or services you offer. The content of these pages can include relevant […]
Recent Comments