Sheryl Sandberg named Facebook Chief Operating Officer In 2008, Facebook announced Sheryl Sandberg as its new Chief Operating Officer. At the time, Sandberg was Google’s vice president of global online sales and operations, responsible for online sales of its advertising and publishing products. Sandberg joined Google in 2001. Sandberg would join Facebook on March 24, […]
LinkedIn has introduced Collaborative Articles, what it is calling an all-new way to share knowledge. I’d highly dispute that, as this really feels like an elevated take on classic roundup articles designed to feature the “wisdom of the crowd.” Why we care. LinkedIn is touting this as a way to grow your following, boost your […]
Pinterest is currently conducting alpha testing of a new ad offering that enables companies to reach customers from a more prominent location within the mobile app. The new format, tentatively named the “Premiere Spotlight” ad, gives advertisers access to a premium placement on the Pinterest app’s search page for a 24-hour period. As a result, […]
Creating content is a demanding job. The creative process takes hours, and great content is wasted if people don’t find it. If you publish content online, you must do keyword research for SEO. The challenge? The metrics SEOs traditionally use for keyword research – such as keyword difficulty scores and search volumes – are unreliable. […]
How’s your content strategy coming along? Are you working on one? Or is it still just a distant task on your to-do list? …Maybe think about prioritizing it. Overwhelmingly, brands and marketers with a documented content strategy outperform those without one. How much do they outperform their peers? An astonishing amount – they’re 414% more […]
Google Panda name revealed In 2011, Google’s Amit Singhal and Matt Cutts revealed that Google Panda was the true name of the update that was informally referred to as Farmer when it launched Feb. 24. “Well, we named it internally after an engineer, and his name is Panda. So internally we called a big Panda,” […]
TikTok faces further setbacks as the US House Foreign Affairs Committee grants President Joe Biden authority to prohibit the Chinese-owned app, depending on his evaluation of the situation, amidst ongoing security concerns regarding its possible links to the CCP. The US government has already declared a complete prohibition of TikTok on all government-owned gadgets, following […]
In the coming months, Google Analytics 4 audience builder will be integrated into Google Ads, making it easier to create and apply audiences from Google Analytics 4 to Google Ads campaigns. To enable this feature, Google Ads is introducing a new cross-product access management model. This model allows a Google Analytics 4 property Admin to […]
If you’ve used ChatGPT for any period of time for tasks like creating content for SEO, you’ve likely noticed a few things: It’s great and a major time-saver for some tasks. It’s much worse than what you already do for other tasks. To get the most out of it, you must understand how it works, […]
Digital marketing talent—especially those specializing in SEO, content, email marketing, and PPC—remains in top demand. If you’re looking to advance your career, change jobs, or expand your digital marketing team, Conductor’s 2023 Digital Marketing Salary Guide has you covered. Visit Digital Marketing Depot to download Conductor’s 2023 Digital Marketing Salary Guide & Hiring Trends Report for access […]
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