By now, we already know how AI tools like ChatGPT can aid us in content creation, keyword research and other SEO-related tasks. It’s the latest shiny object, but not without drawbacks. If you’ve started using AI tools, it’s vital to ensure your content outputs won’t get you in trouble. Follow these 17 tips to make […]
Along with the deluge of AI tools in the market, a host of AI “experts” suddenly appeared. New litanies of “SEO is dead” and “AI will take your jobs” abound. The reality is neither of those is true, or at least not true in the way many people are considering. SEO is not dead, AI […]
Happy Frediversary In 2017, there were strong signs of a Google algorithm ranking update that had actually started on March 7. At first, it seemed to be a spam algorithm update related to links. However, a later Search Engine Land analysis of Fred indicated that the update targeted low-value content sites that put revenue above […]
Google has rolled out the site names, updated favicons, and sponsored labels on desktop search after launching this on mobile search last October. Google has been testing the desktop version since last November, and now it is officially live both on desktop and mobile search. What it looks like. Here is a screenshot of the new […]
Did Google move too slowly with AI? Is that why Google is now scrambling to put AI into everything? Two new reports paint two entirely different pictures of Google before – and since – the launch of ChatGPT. The Google search revolution that never happened. Two Google researchers created a chatbot that supposedly would “revolutionize […]
In the modern e-commerce world, personalization is everything. It’s what engages customers, inspires them, and keeps them coming back. As the global economy moves closer to a recession, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. First-party data is key to driving successful email personalization initiatives. Download […]
Google’s “Tag Coverage” feature now allows you to see which tags are firing on your website and which ones are not. You can access this summary from the Google tag sections of both Google Ads and Google Analytics, and through Google Tag Manager. What Tag Coverage is. Tag Coverage is a feature within Google Tag […]
YouTube has announced that it will remove overlay ads from the platform starting on April 6. According to the company, the move is in response to feedback from viewers who find these ads disruptive. The removal of overlay ads will undoubtedly enhance the viewer experience, making YouTube a more enjoyable platform for all. Why the […]
Google has launched a new look and feel for the Google Trends portal. This update brings a new look, with real-time trends on the home page, updated hourly with links directly to publishers’ news articles, the company announced. What it looks like. Here is a screenshot of the top portion of the Google Trends home […]
With a looming recession, every penny invested in marketing must deliver ROI. When misalignments exist between a CMO’s vision and SEO, getting buy-in won’t be easy. You must prove the value of organic search to the business and, ultimately, the significance of your job. Have you ever submitted an SEO report and been immediately asked […]
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