Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 billion. The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” The deal was first announced April 13, 2007. The EU began its investigation in November […]
Demand for SEO has been growing yearly based on Google Trends and Exploding Topics data. For many businesses, organic search reach is still a significant source of traffic, leads and sales. Despite this, there’s no visible optimism within the industry. Some say the brewing economic crisis will hit the SEO industry first and hardest, with […]
Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? If you’re building a content strategy, you probably have done audience research to figure those things out. And, if you’ve done audience research, you’ve probably heard of personas, too. A persona is a content strategy tool used […]
Google and Bing “exception lists” In 2011, Google and Bing revealed at SMX West that they have “exception lists” for websites that might get hit by some algorithm signals. Neither search engine suggested that these lists were used to boost sites in their search results or exempt them from any overall algorithm changes. However, some […]
Whether selling to businesses or consumers, buyers need access to various types of product content — emotionally-driven visual assets and objective information. This helps them feel most confident when making buying decisions. Delivering this experience requires digital asset management (DAM) and product information management (PIM) tools. Join this webinar and learn how to create a […]
In a LinkedIn announcement, Rob Wilk, Corporate Vice President – Global Head of Microsoft Advertising, announced he was stepping down from his post. “This is one of the toughest posts I have ever made on LinkedIn. I have made the decision to leave Microsoft to take the next step in my career.” Enter Kya Sainsbury-Carter. […]
TikTok is reportedly expanding its offerings by entering the search ads market, putting it in direct competition with Google and Microsoft. TikTok is preparing to launch its own search ads platform, which will allow advertisers to bid on specific keywords and phrases related to their products or services. During the beta test rollout last year, […]
ChatGPT can help with various SEO tasks. “Help” being the operative word. It’s important to acknowledge that: There’s a strong chance there are at least a few tasks you’re performing currently that ChatGPT could help you do more efficiently or effectively. As AI tools improve, understanding how to get the most out of them (and […]
Google released the February 2023 product reviews update on Feb. 21. It ran for 14 days and ended on March 7. This update was different than the previous several product reviews update in that it impacted not just English languages but also several other languages. February 2023 product reviews update. As a reminder, the February 2023 product […]
By now, we already know how AI tools like ChatGPT can aid us in content creation, keyword research and other SEO-related tasks. It’s the latest shiny object, but not without drawbacks. If you’ve started using AI tools, it’s vital to ensure your content outputs won’t get you in trouble. Follow these 17 tips to make […]
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