Customer growth increased Semrushâs full-year revenue by 35% in 2022 to $254.3 million, up from 188.0 million in 2021. Semrush expects to break even or show a small profit in 2023. It lost $33.8 million in 2022. The company is financially strong; cash and short-term investments totaled $237.5 million at the end of 2022. Customers. […]
Download the 2023 SEO Trends & Predictions report from Conductor and get access to detailed data analysis and a comprehensive list of trends and predictions. With this report, youâll be able to optimize your current (and future) SEO and content marketing strategies to maximize performance and achieve increased goals for 2023. Get insider knowledge on […]
How the events of 2020 impacted travel and leisure brands Q: What were those first few weeks like for your brand and industry? Answer from David: In the first few days and weeks for GLL, our staff had to react to the news that the country would be closing down. The operations team started the […]
Google has implemented updates to the Auto ads settings panel, making it simpler to distinguish between various ad formats. Whatâs new. There are five new changes to the auto ad settings panel. The first change involves categorizing the formats into two groups based on their behavior. The âOverlay formatsâ group includes anchor, vignette, and side […]
Running SEO campaigns involves many moving parts. You need comprehensive planning, masterful execution and ongoing monitoring to drive results. Search marketing on a global scale is all that â and then some. International SEO comes with a unique set of challenges. The biggest obstacle is working for global clients with a âdecentralizedâ approach to marketing. […]
Are you running ecommerce ads on Facebook? Then youâve probably heard of Advantage+ shopping campaigns. This innovative advertising technology integrates proven best practices with machine learning to optimize ad delivery. It allows businesses to reach more people likely to purchase their products, driving more sales with less set-up time and greater efficiency. But is Advantage+ […]
Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. (Thatâs 106 days from today.) Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google making the switch to Google Analytics 4? […]
Twitter has launched a new educational series named âUnskippable,â consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed. The series is part of Twitterâs free education platform called âFlight School,â which offers insights into key advertising best practices on Twitter. Twitterâs creative team, which helps […]
Is the waiting list to test drive the new Bing gone? It sure looks that way. We were alerted to this development by a story on Windows Central. Why we care. Many of us (including me!) have been waiting weeks to gain access to the new Bing. If you were in this group, fire up […]
Starting on March 15, Microsoft Advertising will be changing the way broad match modifier (BMM) keywords are served for search ads. Whatâs happening. Currently, BMM keywords serve as phrase match, but they will now begin to serve as broad match. This change will be rolled out gradually, and Microsoft Advertising expects to maintain stable performance. […]
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