Google Posts now supports scheduling and multi-location publishing within Google Business Profiles. This should make it easier for you to manage your Google Posts for your business(es) and client(s). Scheduling. When you add a new Google Post within Google Business Profiles, there is a new option to “schedule this post.” You can then select a […]

Canonicalization has long been a core SEO practice, yet it’s still one of the easiest to overlook. At its simplest, canonicalization helps search engines identify the original source of content and prevents duplicate versions from competing with each other. Large sites rely on solid canonical structures to stay organized, and small sites benefit by avoiding […]

You’ve probably heard the saying: Fast, cheap, or good – pick two.  The concept goes something like this: If you want something fast and cheap, don’t expect it to be good.  If you want it good and fast, it’s going to cost more.  And if you want it good and affordable, well, you’ll need to […]

Black Friday is peak retail season, yet many brands still lose money on Google Shopping ads for products they’ve already sold out of. The problem. Ads continue to run after items go out of stock, triggering cost-per-click charges with little to no chance of conversion. In a ShoppingIQ study of 500 global retailers, 97% continued […]

A three-year analysis of up to 6,000 advertisers shows that using Google’s seasonality bid adjustments during Black Friday and Cyber Monday (BFCM) consistently harms efficiency — even though the platforms keep recommending them. The big picture. Smart Bidding’s models are designed to anticipate predictable retail spikes. Optmyzr’s analysis of tens of billions of impressions across […]

Marketers have debated SEO versus PPC for years, usually shaped by whatever has worked – or failed – for them in the past.  Organic search promises compounding visibility, while paid search delivers immediate control.  Most teams ultimately favor one over the other based on experience, budget constraints, or a survival instinct. But in 2026, this […]

Google is rolling out automatic linking between YouTube channels and Google Ads accounts when its systems detect a strong data relationship between the two — giving advertisers access to richer audience signals without manual setup. Driving the news. Google will begin automatically linking accounts when its signals show a “high-confidence connection.” Admins and channel owners […]

Google is quietly rolling out a new Performance Max feature that lets advertisers upload video files directly inside the “Edit assets” panel — no YouTube channel or Shared Library required. Driving the news. The feature, spotted in the Google Ads UI, adds a simple “Upload” tab during asset creation in PMax campaigns. A highlighted upload […]

OpenAI announced a visual upgrade to ChatGPT, adding more images from the web for answers about people, places, products, and other common topics. How it works. The update takes ChatGPT from simple answers to a more search-like experience: Images will appear when they add clarity. The web-sourced images will appear next to the most relevant […]

Gary Illyes, an analyst with the Google Search team, posted his reaction to a Microsoft Bing article written by Fabrice Canel and Krishna Madhavan of Microsoft, about how AI Search is changing how conversions are measured. Coevolve. Gary Illyes wrote on LinkedIn: “I know for sure however is that SEM and SEO will need to coevolve with […]