Google Ads released Suggested plans inside its Performance Planner tool. This gives advertisers pre-built forecasting frameworks designed to maximize ROI with less manual setup. A new help doc has also been released to walk users through the feature. Why we care. Media buyers often spend time building scenarios from scratch. Suggested plans streamline this by […]

Dominating Google’s first page doesn’t mean you’ll be mentioned in ChatGPT. A new study conducted by Chatoptic of 15 brands across five categories found almost no correlation between SEO strength and visibility in AI answers. Why we care. Many SEOs have argued that SEO success will carry over to generative AI platforms like ChatGPT and […]

U.S. impulse buys slipped from 30% to 26% last year, per a Google-commissioned Ipsos study. Shoppers are now spreading their holiday spending from October through January, stretching what used to be a sprint into a three-month season – and Google’s AI Max updates are giving retailers new ways to keep up. Why we care. The […]

Advertisers worldwide can now tap AI Max for Search campaigns, putting Google’s AI tools directly into campaign optimization – with more control, flexibility, and creative oversight. What’s new: Global rollout: AI Max is now in beta across Google Ads, Google Ads Editor, Search Ads 360, and the Google Ads API. One-click experiments: Test AI Max […]

Large language models (LLMs) are transforming how consumers discover brands and find answers to both simple and complex questions. For marketers, this shift demands new ways of measuring visibility and impact. Yet unlike Google search, generative engines reveal far less data to guide strategy. This article outlines the GEO metrics you can track right now […]

Major publishers – including Reddit, Yahoo, Medium, and Quora – today announced support of a new licensing standard, Really Simple Licensing (RSL). In theory, RSL gives websites leverage to demand compensation when AI companies scrape and train on their data. Why we care. Until now, publishers could only block or allow bots via robots.txt. RSL […]

After months of work, your website is finally live – but how do you get people to see it? Google Ads looks like the perfect solution, yet many small business owners quickly learn it’s anything but “set and forget.”  The platform is complex, the setup overwhelming, and costly mistakes are easy to make. Having guided […]

AI Overviews haven’t just shifted how Google presents search results; they’re already reshaping the economics of paid search. When AI Overviews appear on your most valuable queries, they: Intercept attention. Push ads down the page. Erode click-through rates. For advertisers, that means revenue leakage even when ads are positioned well. But it’s not all bad […]

Google updated reporting for Demand Gen campaigns, giving advertisers more granular visibility into how YouTube placements perform. Why we care. Until now, Demand Gen reporting lumped all YouTube traffic together, making it hard for advertisers to know whether Shorts, In-Feed, or In-Stream placements were driving results. The new segmentation means marketers can finally align creatives […]