The race toward AI-powered search is heating up. Microsoft has Bing Chat while Google has Bard. Yet, many are concerned about what all these developments mean for content creators and the larger publishing industry. Embracing AI in search is inevitable. But the issues causing some SEOs to grumble must also be addressed. In this article, […]
Whether theyâre buying online or in a store, more shoppers rely on review content to help them make smart decisions on almost any purchase. Shopping for a new car? Face cream? Yoga mat? Rechargeable battery? Diapers? Pajamas? Peanut butter? Do a quick Google search and youâll find a wealth of reviews, comparisons, best-of lists, worst-of […]
Google has prioritized rating chatbot prompt responses above rating the quality of search results, at least for some of its contract workers, since January, Insider reports. Why we care. Google is clearly committing a lot of resources to Bard and other AI initiatives right now. Search remains its core product â and chief money-maker â so […]
Lost in the non-story about Bing adding ads to Chat (ads were already there) was a blog post by Microsoft attempting to assure content creators that the goal of new Bing is to âdrive more traffic and revenue to publishers.â âThe Internet works because of an important ecosystem which starts with publishers creating great content […]
Large language models (LLMs) will eventually be part of the Google search experience. We still donât know when conversational AI will appear in Search, but Google CEO Sundar Pichai promises itâs coming. Why we care. The new BingGPT search with integrated AI chat generated a lot of excitement, but so far has only resulted in […]
Google will soon retire four rules-based attribution models in Google Ads and Google Analytics: First-click. Linear. Time decay. Position-based. Why we care. This will impact anyone who still uses these models in Google Ads. Anything that isnât last-click will be much harder to track because the data-driven attribution formula is different for each advertiser â […]
Google first turned to artificial intelligence and machine learning to power its search engine algorithm back in 2016. With ChatGPTâs launch in late 2022, however, artificial intelligence truly became mainstream and significantly impacted the SEO industry. While some believe these changes have been for the better, others have argued that they have made things worse. […]
This article was co-authored by Andrew Ansley. Things, not strings. If you havenât heard this before, it comes from a famous Google blog post that announced the Knowledge Graph. The announcementâs 11th anniversary is only a month away, yet many still struggle to understand what âthings, not stringsâ really means for SEO. The quote is […]
Stop reading. Now. Go open Google Analytics. Click on Behavior, then sort by Top Content, and add a Secondary dimension for google / organic. Now, what do you see? If youâre like most websites, the top trafficked pages are also often at least 12 months old. That means three things: Traffic is a lagging indicator, […]
Are you a brand looking to take advantage of the explosive growth of TikTok and its wide audience? DISQO has just released a report that provides answers to your most pressing questions about the platform. With data from 28,139 adult consumers, DISQOâs TikTok Ad Effectiveness report provides an in-depth look on how U.S. consumers engage […]
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