The âyear of efficiencyâ for Meta is starting out relatively decent in terms of revenue, with a 3% increase overall. And despite their plan to cut an additional 10,000 jobs this quarter, things seem to be looking up. At least for now, anyways. Meta shows growth for advertising and its Family of Apps but a […]
How are you identifying where you can reduce your marketing costs and increase profitability, without hurting revenue? If youâre a PPC advertiser, chances are you are throwing money away on brand terms. âLone Rangersâ are your brand terms that rank #1 in both paid and organic search but have no othercompetitors bidding on them. Why […]
TikTok sellers are being invited to be the first to sign up and try out TikTok Shop before its public release. Now open in Beta. I received the email below this afternoon. Though Iâm not a seller, nor do I manage any TikTok ecommerce accounts. What is TikTok Shop. TikTok Shop is an ecommerce solution […]
With changes happening to measurement and attribution, many advertisers are examining the effectiveness of their ad placements and casting a critical eye on the reliability of the systems they have in place to properly measure their marketing efforts. Join industry experts Bhanu Bhardwaj, media and data science leader at Meta, Bryan Karas, CEO of Playbook […]
At some point, your PPC performance will take a nose-dive. Once youâve managed PPC campaigns long enough, you will likely navigate numerous crises. Pinpointing the source of a specific issue can be challenging. Hereâs how PPC managers can embrace root cause analysis to mitigate performance issues and get things back on track. Root cause analysis […]
No, your eyes arenât deceiving you. This isnât Twitter. Itâs Google and theyâre testing a new gold verification badge. The badge was noticed by Alex Kubica who posted about it on Twitter. Just saw a gold badge https://t.co/EL0nQcDhNu pic.twitter.com/Zsbc4oHShT â Alex Kubica ×××ץ ק××××Ś× (@alexkubica_eth) April 24, 2023 Other advertisers noticed it, too. @rustybrick yellow […]
Up to 98% of people used the internet to find information about a local business in 2022, according to BrightLocal research. And 87% of consumers used Google to evaluate a local business. For local businesses with limited time, money and resources, it can be hard to know where to focus marketing efforts. One thing is […]
Google pushed out a fix to resolve some of the inappropriate or unexpected site names selections displayed in its search results. This comes days after Google posted a web form asking for user feedback about site names that were inaccurate, inappropriate, or wrong, as we reported earlier this week. Google added site names months ago […]
Google expanded displaying shipping and return information in its search results last week and added new return policy documentation in the product structured data help section specific for merchant listings. Today, Google has expanded the number of countries that can use applicableCountry required property from 25 countries to a total of 50 countries. What changed. Google updated […]
Are you tired of spending countless hours on link building for your website only to see minimal results? In this article, youâll find some risk-free tips on outsourcing link building effectively, so you can sit back, relax and watch your website rise to the top of search engine rankings. The role of link building in […]
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