[September 1 deadline] Are you an “award-winning” marketer?

In an increasingly crowded digital world, it’s never been more crucial to distinguish yourself from the competition. Earning an industry award is one of the best ways to quickly and affordably rise to the top of your field while impressing clients and boosting company morale. Enter the 2023 Search Engine Land Awards by next Friday, September 1 (the final […]

Reddit doubles interest targeting categories for ads

Reddit is significantly expanding its interest targeting categories for advertisers. The platform is increasing its current offering from 66 to 152, with additional topics and subjects also set to be rolled out in the coming weeks. Why we care. The expansion will create more opportunities for brands to serve ads to relevant audiences, which could […]

What’s the difference between regular SEO and enterprise SEO? by Digital Marketing Depot

Enterprise SEO—quite literally—refers to SEO that happens at an enterprise-sized company. Enterprise SEO produces unique challenges for SEOs and digital marketers to overcome for maximum impact. The slower decision-making processes at the enterprise level, organizational silos, historical enterprise SEO neglect, and a lack of understanding from stakeholders on the importance of SEO can dismantle even […]

How to safeguard your content strategy in an AI-driven search landscape

Search engines, especially Google, are in a constant state of evolution.  Earlier this month, Google announced de-emphasizing HowTo and FAQ rich results in search. Last year, to promote more user-centric content, Google added “experience” to their foundational criteria of expertise, authority, and trust, urging marketers to hone in on what matters to end users and […]

No, AI won’t change your marketing job: A contrarian perspective

Artificial intelligence (AI) is over-hyped. AI is not the panacea to your business’s woes.  AI will not fix your unproductive team.  AI will not catapult your career overnight.  AI is an emerging technology that has captured the zeitgeist, and its long-term impact is unknown.  Three tenets of my argument for why AI will not change […]

Google sending notifications that UA has stopped processing data

Google has been busy sending notifications that Universal Analytics properties have stopped processing data Third Door Media, the parent company of Search Engine Land, received one such notification for a UA property – and several other search marketers also confirmed they have received a notice for websites they work on or own within the past […]

ALWAYS HERE FOR YOU

CONTACT US

Feel free to contact us and help you at our very best.