Generative engine optimization (GEO) has quickly become one of the most important – and debated – topics in search.  Some dismiss it as little more than SEO rebranded, but the reality is that GEO demands its own set of skills.  Chief among them is fame engineering – the discipline this article explores as the most […]

If you are trying to understand your ranking position, or other Google search metrics, in Google Search right now, you might see some confusing, inaccurate or different data. Both Google Search Console’s reporting and many of the third-party Google Search tracking tools seem to be struggling with reporting on organic ranking data since late last […]

AI-powered search experiences from Google, Anthropic’s Claude, OpenAI’s ChatGPT, and Perplexity are reshaping how users find information online. Traditional SEO strategies are no longer enough.  Brands need visibility in AI-generated responses, and that’s where generative engine optimization (GEO) comes in. Geoptie is the first platform to provide comprehensive monitoring and optimization tools for this new […]

As I watched Live with Search Engine Land: SEO, AIO, GEO! on Aug. 11, which featured four top SEO experts discussing how to adapt as search shifts in the AI era, I had the strangest feeling I’d seen this movie before. I remember feeling the same way back in 2011, when social media was shaking […]

The Federal Trade Commission is investigating whether Google and Amazon misled advertisers by failing to properly disclose terms and pricing for ads on their platforms, according to people familiar with the matter. Driving the news: The FTC’s consumer protection unit is examining Google’s internal ad pricing processes and whether it raised costs without informing advertisers. […]

Google has released a comprehensive “Understanding Product Pricing” guide to help merchants navigate the complex rules and options for pricing in Shopping ads and free listings. Core concepts. The guide breaks down the fundamentals merchants need to get right: Price: The standard product price without discounts or promotions. Sale price: A temporary lower price shown […]

Performance Max has evolved dramatically since its 2021 launch.  If you’re still running campaigns like it’s 2023, you’re leaving serious performance gains behind.  With Google rolling out enhanced reporting and creative controls this year, the optimization playbook looks very different heading into 2026. These strategies will help you maximize Performance Max in Q4 and beyond […]

AI-powered search platforms are growing fast, but still account for less than 1% of referral traffic, according to new data from enterprise SEO platform BrightEdge. By the numbers. From January to August, AI-driven search referrals accounted for less than 1% of traffic. Organic search remains the primary driver of conversions across industries. AI search usage […]

A majority of Americans are using AI in daily life – 87% read AI summaries in search, and 84% turn to AI for shopping. That’s according to new survey data shared exclusively with Search Engine Land by digital marketing firm Centerfield. By the numbers: 87% of U.S. adults read AI-generated summaries in search results. 50% […]

Today’s customer journeys look less like funnels and more like works from Jackson Pollock; splashes of touchpoints across dozens of channels.  Digital transformation has “fractured consumer journeys into unpredictable, nonlinear patterns,” per Boston Consulting Group’s research, and AI is accelerating this complexity at breakneck speed. Here’s the take: The real opportunity isn’t in controlling the […]