The first mobile phone call was made nearly 50 years ago, on April 3, 1973. Itâs less clear when exactly in the early 2000s prognosticators first declared it was the âyear of mobile,â which has since become an SEO punchline. Such is sometimes the case with big bets in technology, like Google Glass or Amazonâs […]
Now that the Google March 2023 broad core update is done rolling out, we wanted to take a deeper dive on how this core update differed from previous Google core updates. This update was indeed a big one, and caused a lot of ranking volatility across many verticals in the Google search results. March 2023 core update. […]
Google has released its 2022 Ads Safety Report, which highlights the measures taken by Google to prevent abuse while enabling its publishers and businesses of all sizes to continue using the platform to grow and reach their audiences. The report findings. Int he 2022 Google Ads Safety Report, Google found: Over 5.2 billion ads were […]
Microsoft is beginning a pilot program to allow advertising by delegated or authorized providers of certain government services with review and pre-approval. The pilot will be limited to the Microsoft Advertising Search Network and Microsoft Audience Network in the United States. Other markets arenât available at this time. How it works. During this pilot, Microsoft […]
Ignite Visibility recently surveyed over 120 marketing professionals about their present SEO and content marketing strategies and their outlook going into 2023. With 2022 being such a transformative year for SEO, the researchers at Ignite were curious to see where 2023 might take the world of digital marketing and paid media. Key takeaways from the […]
The video game industry is growing at an unprecedented rate, with revenues estimated to surpass $200 billion by 2023. As the number of gamers and the demand for new games continue to increase, the opportunities for advertisers to reach new and diverse audiences have never been greater. However, with these opportunities come challenges for brands […]
If you had undeniable evidence that Domain Authority is irrelevant when it comes to the rankability of your organic content, what would you do differently as a marketer? If you could stop focusing on metrics that donât matter for SEO, imagine how much more of your effort could be put into the one thing that […]
Google is rolling out a number of features to help search better and more easily verify the information they are looking at within the search results. âInternational Fact-Checking Day on April 2,â Google wrote, and as to prepare for the day, Google has launched perspectives, about this author and expanded other verification features in this […]
Everyone should be empowered with the tools they need to find information they can trust.
Google is making two new updates to its Government documents and official services policy. Why we care. Adhering to the policy helps prevent ad disapprovals, account warnings, or even account suspensions. Staying informed allows advertisers to adjust their ad content and strategy accordingly. Additionally, compliance with the policy demonstrates that advertisers and brands operate responsibly […]
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