Google reviews are easy to influence and can impact your local search rankings. They also matter significantly more than you might think. Building a strong review strategy is a crucial part of your SEO efforts that you might be overlooking. Invest time and energy in acquiring new reviews and retaining existing ones to enhance your […]
Going from an SEO professional to a manager of an SEO team, you need to shift your mindset, lean into your new role, and build trust with your team. Moving from focusing on your own output to your team’s needs can help you succeed in your new role. Transitioning from an SEO professional to manager […]
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Meta’s ad revenue increased by 12% in the second quarter of 2023 compared to the year-earlier period, surpassing expectations. Advertising revenue for Q2 2023 was $31.5 billion compared to $28.2 billion in the same period in 2022. This success helped drive total Meta revenue to grow 11% year-on-year from $28.8 billion in Q2 2022 to […]
Microsoft’s advertising business failed to perform as well as expected in the second quarter of 2023. Advertising and news search revenue rose by $86 million – an increase of 3% – including traffic acquisition costs that Microsoft pays to publishers. Meanwhile search and news advertising revenue – excluding traffic acquisition costs – was up by […]
OpenAI’s AI Text Classifier is no longer available. The tool failed to accurately classify whether a human or AI wrote submitted text, the company confirmed. Page not found. The classifier page now shows a “Page Not Found – We couldn’t find the page you were looking for” message, rather than the tool. What happened. OpenAI added […]
Microsoft has begun to officially roll out dark mode for Bing Search and Bing Chat. We reported this was coming, along with support for Bing Chat in Chrome and Safari browsers. Microsoft’s Jordi Ribas posted on Twitter “We are starting to roll out desktop dark mode for Bing over the next few days.” What dark […]
Online dating, two-day delivery, binge-watching a series on TV. SEO is like the slow-food movement in a fast-food world. How long do you have to wait, though? This article will discuss: What are SEO “results.” The average timeframe to see results. The factors that can impact how fast you can get results from SEO. What […]
Search marketing has evolved rapidly in the past 12 months. This trend will likely continue to accelerate over the next two years. Automation and AI have already revolutionized the search industry, and it’s worth considering what other changes could be coming our way in the future. Based on recent history and other indications from platforms […]
At any one time, 95% of your potential customers are not in the market looking to buy, according to research by the Ehrenberg-Bass Institute and LinkedIn’s B2B Institute. Only 5% of your audience is “in-market” now looking to buy, so your advertising largely hits buyers who will not buy anytime soon. How can marketers be […]
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