I’ve had access to Google’s new Search Generative Experience (SGE) for about a week now. I decided to “formally” put it to the test using the same 30 queries from my March mini-study comparing the top generative AI solutions. Those queries were designed to push the limits of each platform. In this article, I’ll share […]
Google has upgraded Google Search Console Insights to show more insights into your content even if you do not have an associated Google Analytics account assigned to that property. Google added a new report named “your growing content” that shows impression and click growth changes for your top content over a specific date range. Your […]
Building consumer trust is crucial for marketers. But how is that trust built in a future without cookies? This webinar will explore how brands can use choice, control, and transparency to create personalized, permission-based experiences that minimize compliance risk and drive marketing ROI without relying on third-party cookies. Learn more by registering for and attending […]
Successful search marketers need to keep up with the latest trends and tactics while seamlessly executing on a day-to-day basis. Make this the year you… Boost PPC productivity and performance with generative AI Increase SERP visibility with structured data and schema testing Effectively test different RSAs to boost PPC revenue Confidently configure GA4 for your business needs Optimize your […]
Announcing the 2023 Doodle for Google Finalists!
Microsoft released a number of improvements to Bing Chat, including an Android home widget, improved sports scores and other updates for SwiftKey, the company announced. This is in addition to the other changes, including Bing being added as the default search provider for ChatGPT. Android home widget. There is now a new Bing Chat widget […]
About a week ago, Google did its last batch of moving sites to mobile-first indexing and some mobile-friendly sites were still noticing their sites were being reported as being crawled using desktop indexing. It turns out, there is a reporting bug in Google Search Console that may show the wrong mobile indexing status for some […]
Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. But first, you need to get some basic considerations nailed down. When gathering information, journalists ask six classic questions: Who? What? When? Where? Why? How? And you can also use this framework to figure out how to best […]
The Google Search Console performance reports are currently significantly delayed, mine is now showing it is over 65 hours delayed. Typically, these reports are updated within 4 hours, so this is a significant delay. Google is aware. Google is aware of the delay and the team is working on fixing the issue. This is not […]
For as long as I’ve worked in SEO, I have been asked the same question by brands and businesses, big and small: Why should I use YouTube? How can it help my business? Shouldn’t I be on TikTok instead? Sadly, for many businesses, YouTube is just a place to host their videos. Nothing more, nothing […]
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