Meta rolls out new search tool to track branded content campaigns

Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, date range (currently, only the previous seven days is available) and username. From here, you’ll get deeper insights into competitor […]

Google is upgrading Vehicle Ads to Performance Max

Google will automatically upgrade vehicle ad campaigns to Performance Max (PMax) from September. PMax with vehicle feeds uses Google AI to help marketers “reach their conversion goals, including qualified leads and dealership visits.” Why we care. The upgrade will enable car advertisers to reach customers across more touchpoints in their research and shopping journey, such […]

5 things ecommerce advertisers can do with first-party data

First-party data is a valuable and essential resource to leverage across PPC ad platforms.  It used to be a “nice-to-have,” particularly in Google Ads for ecommerce advertisers with limited value in using interest audiences or audiences generated from these lists. But in this automation era, data enriches the quality of your targeting, whether you use […]

Using the ChatGPT code interpreter plugin for PPC

Code Interpreter in ChatGPT has been a game-changer for many search marketers since its launch in March. John Mcalpin has recently covered how the native OpenAI plugin can be used for several SEO use cases. Code Interpreter also holds significant potential for aiding PPC marketers in swiftly revealing actionable insights. Let’s explore how. Getting started […]

Webinar: Leverage AI and automation to master personalized marketing by Cynthia Ramsaran

The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. However, the path to delivering personalized content across channels can be complex and exhaustive. Join marketing experts who will share how machine learning and AI-driven optimization can be the […]

5 top tips to boost your local SEO efforts

Local businesses constantly seek effective strategies to enhance their online presence and attract new customers and leads. In local SEO it’s essential for businesses to stay ahead of the curve to thrive in their communities.  Below are key tactics to help you boost your local SEO efforts and connect with your target audience more effectively. […]

Reddit launches first-party measurement tools

Reddit has launched two first-party measurement tools, Reddit Brand Lift and Reddit Conversion Lift. These are meant to help Reddit advertisers more efficiently monitor campaign performance. Why we care. Advertisers can now access improved campaign performance data, empowering them to validate investments, optimize strategies more efficiently, and enhance their attribution models. Ultimately, this could lead to maximizing […]

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