Whether you’ve sailed through Q1 and early Q2 with optimism intact or battling challenges exacerbated by macro turbulence, there’s plenty of opportunity to stretch yourself and find competitive gains in the coming months. This article discusses four initiatives I’ve seen drive great results for my B2B clients, including: Testing new channels to meet your audience […]
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Staying current with the latest search marketing tactics and adjusting accordingly can be a major challenge for search marketers. Why? Continuous algorithm updates, major changes to platforms, and advancements in AI technologies, for starters. Turn this challenge into an opportunity – and stay ahead of competitors while you’re at it: Attend SMX Advanced, online June 13-14, for […]
For some accounts, Meta has just updated its location targeting settings. What’s changed. In the past, Facebook’s default setting for targeting locations was “Living in or recently in this location.” This meant that without making any alterations to the settings, advertisers would reach individuals who either resided in the selected locations or had recently visited […]
To enhance media buying efficiency, Google Ads plans to adopt real-time bidding auctions for apps, ceasing to respond to multiple calls in mediation starting October 31, 2023. Google Ads will no longer engage with or participate in the practice of handling multiple requests for the same ad impression within the mediation process. How it works. […]
This week YouTube announced new strategies for incorporating Shorts to engage new audiences. Expanding Shorts into Video reach campaigns Positioning alongside trending Shorts content First Position on Shorts Incorporating Shorts to optimize reach. Shorts is being integrated into Video reach campaigns, which employ Google AI to present the most effective combination of ads, enhancing reach […]
SEO product managers and SEO managers may sound similar, but they entail distinct responsibilities. So, what sets these roles apart? This article covers the different expectations between an SEO product manager and an SEO manager and how each role is designed to operate inside a large organization. Going fast vs. going far When you’re an […]
I’ve written about ways to use ChatGPT for SEO and content marketing-related tasks, like keyword research, crafting title tags and local SEO. I use it at least once daily for a variety of tasks. The more you use the platform, the more valuable it will be to you to understand its limitations. The founder of […]
If you’re interested in creating helpful content for your audience (and you should be), you should consider making a resource page. It’s the best way to collect your top recommendations for products or services and promote the tools and resources you love and use in your business. And as part of your content strategy, a […]
When it comes to SEO, there is always something to do. It’s easy to get sidetracked by the next shiny thing instead of focusing on the tasks that will move the needle for the business. Having hundreds, thousands, or even millions of potential keywords worth targeting is overwhelming. You need to prioritize SEO keywords and […]
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