Marketing mix modeling (MMM) is having a moment in marketing measurement. As privacy regulations limit user-level tracking, marketers are turning to it for reliable, cross-channel measurement. (We love it at my agency – MMM analyses often lead to smarter budget allocation with significant downstream impact.) But as adoption grows, so do execution errors and misconceptions […]

A website redesign is essential for remaining competitive, but for multi-location businesses, the risks are much higher. Stripping away the local relevance that drives traffic to location pages can cause rankings and online visibility to plummet. Using localized content on location pages resulted in a 107% rankings lift, something businesses risk losing if a redesign […]

Google is starting to roll out its new Text Guidelines feature in Google Ads, a tool first announced at the Think Retail event five weeks ago that gives advertisers more control over AI-generated ad copy. Driving the news. The feature, now appearing in some accounts, lets marketers set campaign-level text parameters — guiding Google’s AI […]

Google is tightening its account retention policy — canceled Google Ads accounts will now be permanently deleted six months after cancellation, marking the end of indefinite account storage. Driving the news. Under the new policy, Google will begin a cleanup of inactive accounts, sending a 30-day email warning before deletion. Previously, advertisers could reactivate canceled […]

After years of delays and scaled-back ambitions, Google officially killed its Privacy Sandbox, the once-flagship initiative aimed at replacing third-party cookies with privacy-preserving ad technologies. Driving the news. In a blog post Friday, Anthony Chavez, VP of Privacy Sandbox, confirmed that Google is retiring 10 remaining Sandbox APIs, including Attribution Reporting, Topics, and Protected Audience […]

Google’s quiet retirement of the num=100 parameter might look trivial to the rest of the world, but for SEO professionals, it’s another step deeper into the dark.  That small setting allowed us to see the full top 100 results at once, which made competitive research and rank tracking more complete.  Its disappearance comes on the […]

Adviso once again is leading the way in the 11th annual Search Engine Land Awards. The Canadian agency is a finalist in six categories in 2025. This is the second year in a row that Adviso has topped our list of finalists. In 2024, the Canadian agency was a finalist in five Search Engine Land […]

Google’s crawl stats report is missing a single day of crawl data, which seems to be impacting all sites within Google Search Console. Google has not yet confirmed the issue but it seems to be impacting everyone. What it looks like. Here is a screenshot from one of my profiles within Search Console, showing the […]

What they didn’t teach you in the marketing org chart: how to win when the window is closing. Picture a marketer who sees VIPs starting to lapse on a Thursday morning. By noon, they’ve pulled the data, developed three creative variants, launched a triggered journey and measured incremental improvement. No tickets, no queues, no committees. […]

Google is rolling out a new video creation tool for its Demand Gen campaigns that automatically turns advertisers’ existing image and text assets into videos across all aspect ratios. Driving the news. According to a notice sent to advertisers, the feature will apply to all image-only ad groups created before August 27th, with auto-generated videos […]