Decision fatigue refers to the progressive decline in the quality of choices made by an individual, brought on by the sheer volume of decisions one must make. Essentially, the brain has a finite reserve of decision-making power, and as one navigates through many choices, this cognitive reserve becomes increasingly depleted. As a result, the quality […]
In the age of data privacy regulations and increasing consumer concerns, brands must find ways to use first-party data while protecting consumer rights. Join experts who will dive into the power of first-party data and how to use it in a privacy-first manner. The panel will explore the importance of transparency, consent, and data security […]
Google Ads is introducing a new policy to combat scams and help prevent misleading ads. The platform will now have a “get-to-know-you” period for advertisers it doesn’t know well. During this time, Google Ads may limit how many impressions unfamiliar advertisers receive. The Limited Ads Serving policy will apply when an advertiser targets specific brands […]
If you’re a PPC manager, you likely spend a significant part of your week working on the Google Ads interface. Several built-in features can help you work more efficiently, reducing time to access data and speeding up bulk edits so that you can focus on bigger-picture tasks. This article will walk you through some examples […]
“Search is coming to Threads,” according to Meta CEO Mark Zuckerberg. Zuckerberg shared the news via Threads about an hour ago, but it’s unclear when it’s coming. But if he’s hyping it up, Threads search must be near. Why we care. The Threads app launched without several basic and expected features – such as the ability […]
We have used machine learning and AI in our day-to-day optimization work to save time and improve performance. (Think automated bidding and recommendations, plus data-driven attribution.) But how can PPC practitioners use generative AI tools like ChatGPT to boost their campaign management and optimization efforts? ChatGPT can quickly analyze and deliver huge data ranges in […]
Many agencies are built on the backs of referrals; however, trust can be quickly eroded, leading to ongoing problems maintaining growth and building a healthy, self-sustaining business. While most agencies will say that trust is important, we often encounter things that may inherently lead to a lack of trust, even if they feel like they […]
Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. Why we care. This functionality could save you time on keyword research, letting AI take on the heavy-duty work. Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns. What […]
Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Today, there are more than 4.3 billion email users across the globe, making email a powerful tool to […]
Google is now rolling out links to webpages within the Search Generative Experience AI-powered answers. You will see the AI-powered overview answers have these down-arrow icons; when you click on them, Google will show you the relevant webpages used to help form that part of the answer. “Starting today, when you see an arrow icon […]
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