Few buyer journeys start and end with clicking a giant âbuy nowâ button at the top of a homepage or product page. A great blog alone wonât be enough to turn subscribers into buyers if the benefits of what is being sold arenât crystal clear. The average user spends most of their journey in the […]
Google has filed a lawsuit to dissuade scammers from using Google Maps and Business Profiles to post fake businesses and fake reviews. Google said âbad actors posted more than 350 fraudulent Business Profiles and tried to bolster them with more than 14,000 fake reviews. The lawsuit. You can find the court document over here that […]
Looker Studio has rolled out a major update to its system, unveiling 170 new fields for reporting. In order to access the new data, users must refresh their GA4 data sources. Why we care: You can now create more in-depth, detailed Looker Studio reports because they will have access to data that previously wasnât available. […]
Microsoft is reviewing different ways to implement conversational AI within the Microsoft advertising platform, Kya Sainsbury-Carter, corporate vice president of Microsoft advertising, told Greg Finn yesterday at SMX Advanced. Thatâs one thing we learned yesterday from the keynote, which explored how conversational AI might radically change search marketing. From higher CTRs to increased ROIs to […]
Whether youâre an internal SEO whiz or a digital agency pro, chances are youâve experienced one or more of these all-too-familiar problems: Feeling drowned in an ocean of ever-evolving industry trends. Spending forever in the set-up phase, building deliverable trackers, audit sheets, keyword map templates, content briefs, and backlog grooming can feel like youâre on […]
As academic institutions continue to focus on providing quality education and research, their online visibility is often neglected. This means that potential students may be unable to find them easily on search engines, leading to missed opportunities for growth and impact. In the fall of 2022, Search Influence commissioned a study with the research team […]
Googleâs new Search Generative Experience, which began rolling out a few weeks ago, now can use Google Business Profile data to help it create its AI-generated snapshot answer. SGE also uses data âfrom the reviews, photos and Business Profile details that people have submitted to Google for more than 200 million places in the real […]
Of all the tactics for driving traffic on the web, search engine optimization (SEO) is perhaps the most powerful, given that 53% of a websiteâs traffic can typically be attributed to organic search, according to a BrightEdge study. But the practice of SEO has become more complex and it involves more considerations than SEOs enjoyed […]
Twitter is going to start paying its verified content creators for adverts served in their replies over the next few weeks. Elon Musk, who has owned the social networking site since October 2022, announced that the first block payment totals $5 million â however, he has set some conditions. Whatâs new: Under Muskâs new rules, content […]
Google Marketing Live 2023 made it clear that AI is going to change the role of digital marketing in a big way. At SMX Advanced, Julia Friedman, owner of PPC consultancy Neptune Moon, discussed how advertisers can both prepare for and thrive in the AI revolution, with fellow industry experts: Gil Gildner, co-founder of PPC […]
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