The Microsoft Audience Network has moved predictive targeting to general availability. Following a successful pilot, all advertisers will now be able to use the feature in their campaigns. Why we care: Predictive targeting can help advertisers easily find new audiences that they may not have previously considered targeting. Not only are the identified audience relevant, […]
When it comes to Connected TV, you don’t need to walk the road less traveled when there is already a bridge to success. Successful advertisers have already done the hard work of figuring out what a winning performance-focused CTV strategy looks like. MNTN looked at the top 25% of advertisers on its platform and put […]
Meta is extending its Ads on Reels pilot to a wider pool of marketers on Instagram. The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram in May. Now, Instagram Ads on Reels is being expanded further so that more advertisers can try the product on the social networking […]
Building a website or changing platforms involves plenty of moving parts. One crucial step is setting the site up for success in search engines. But after their new website goes live, some brands make a costly mistake – neglecting to develop an ongoing SEO strategy. “We integrated SEO into our site during development, so we […]
Our understanding of customer relations has undergone a remarkable transformation in recent years. In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. To assess the industry condition, we […]
Google has upgraded the capabilities of its Store Sales reporting and bidding to help marketers working on Performance Max campaigns to boost offline sales. The new features have been built to help advertisers better understand omnichannel shoppers, who are 2.9x more likely to make a purchase from brands, according to Google. Why we care: Marketers […]
Microsoft is urging marketers to review and adjust their ad campaigns as it prepares to roll out a major policy update. Advertisers can expect big changes to their Microsoft Advertising accounts in the coming months, as new policies and resources start being introduced from July 1. Why we care: Advertisers will potentially need to take […]
Every business owner wants to get positive reviews. But apart from their feel-good potential, reviews serve another important function that’s sometimes easy to overlook: they can actually help boost your business in search engine rankings. The “New Business Guide to Google Reviews” by GatherUp is an essential resource for growing businesses looking to attract more […]
Artificial intelligence (AI) is a well-known technology in SEO, as it’s been used by Google for years to power its search engine. Recently, major companies like Google, Bing, Adobe, Meta, and Apple have recognized the changing consumer behavior and started embracing AI as a central focus. AI and machine learning (ML) now play a vital […]
As PPC pros, we’re trained to look for new ways to optimize our PPC programs. But in this quest, our natural bias is to focus on the big stuff, like revamping account structures or updating landing pages. These projects can make a real difference in performance but take time to complete. Fortunately, not every optimization […]
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