Did you know that display keywords in Google Ads act as both content and audience targeting? This seemingly straightforward Google Ads feature has some surprising nuances, which is why we’re diving in today. This article will cover: What are display keywords in Google Ads? How Google matches your display keywords to websites and videos How […]

From answering complex queries to generating creative content, large language models (LLMs) like ChatGPT, Gemini, and others are becoming integral to how users seek and consume information online.  This technology presents a paradox for brands and website owners: the potential for new avenues of traffic generation alongside the growing challenge of zero-click results. The initial […]

The Robots Exclusion Protocol (REP), commonly known as robots.txt, has been a web standard since 1994 and remains a key tool for website optimization today. This simple yet powerful file helps control how search engines and other bots interact with a site.  Recent updates have made it important to understand the best ways to use […]

If you’re still chasing a flat 10% conversion rate across all campaigns, it’s time for a reset. According to Unbounce’s latest Conversion Benchmark Report , industry medians range from just 3.8% (SaaS) to 12.3% (Legal) — and that variance can reshape how you interpret your landing page performance. This free report doesn’t just give you […]

Roblox unveiled a new immersive video advertising format on its platform and announced a strategic partnership with Google to expand its advertising business reach. Google will roll out these ads across AdMob and Ad Manager, creating significant new revenue opportunities for publishers while giving advertisers contextually relevant ways to reach engaged audiences. Big picture. The […]

Are you controlling your paid search campaigns, or are they controlling you?  If you can’t confidently articulate your smart bidding strategies, you lose conversions and credibility.  True mastery isn’t just about setting up a campaign and picking a bid strategy; it’s about owning and communicating the process effectively.  This guide is your roadmap to clarity […]

Sick of seeing the error “Discovered – currently not indexed” in Google Search Console (GSC)? So am I. Too much SEO effort is focused on ranking. But many sites would benefit from looking one level up – to indexing. Why? Because your content can’t compete until it’s indexed. Whether the selection system is ranking or […]

The Google March 2025 core update finished rolling out over a 14-day period, starting on March 13, 2025, and completed about 14 days later on March 27, 2025. This March core update took about a week longer than Google’s December 2024 core update, which started December 12, 2024 and completed about 6 days later on December 18, 2024. […]

Microsoft Advertising will require advertisers to provide explicit user consent signals starting May 5. First communicated to advertisers a few weeks ago, this change ensures compliance with global privacy regulations while maintaining the ability to gather insights that optimize ad performance. Why we care. As data privacy concerns grow, businesses face increasing pressure to protect […]

Google Ads will update its Unfair Advantage Policy to clarify that the restriction on showing more than one ad at a time for the same business, app, or site only applies within a single ad location. This change, staring April 14, follows recent experiments allowing multiple ads from the same advertiser in different locations on […]