With AI’s integration into search technology, the pace of change is quickening. Knowing where to allocate your time and effort best is an increasingly complex task. Many SEO tools out there suggest actions to take care of, but are they really helpful in most cases? Or are most jobs suggested busy work that will do […]
Adding schema markup on your website is a great way to help search engines like Google to understand your content more quickly and accurately. One of the lesser-known ways of utilizing schema markup is by including “entities” within it. Adding entities into schema can help Google better understand the key topics of your content. In […]
Everybody is talking about keyword clusters. At the core, it’s pretty simple – group related keywords together. Sounds easy, right? Some free tools walk you through some basic Natural Language Processing (NLP) that help deduplicate and find semantic similarities between keywords. There’s nothing wrong with starting there, but those are inevitably limited. Google, on the […]
Most people know that Amazon, Walmart and Instacart have paid search placements on their websites. However, you may not know about their involvement in programmatic, display, social media and Google Shopping. It is crucial for PPC marketers to understand this because retail media (a.k.a. commerce media) is driving customers to retail sites that can transact […]
Google Analytics today officially removed first click, linear, time decay, and position-based attribution models. This leaves only last click and data-driven, as Google announced would happen in April. Charles Farina shared a screenshot on LinkedIn: Not Google Ads (yet). Google will soon retire the four rules-based attribution models in Ads and starting in mid-July. You […]
We want more quality content for our websites, but it’s difficult to produce enough. So how can we scale the content creation process, especially for ecommerce sites with plenty of products? If you were to pay for a copywriter to produce thousands of product snippets from scratch, you’d likely be out of pocket pretty quickly. […]
One often overlooked aspect of website management is managing crawl depth, the level at which search engine bots explore and index a site’s pages. Understanding how to control and optimize crawl depth can significantly impact your website performance and search rankings. This article will provide you with valuable guidance and actionable SEO tips to optimize […]
Using ChatGPT can transform how PPC marketers design their Google Ads campaigns through enhanced strategy development, time and cost savings, customized ad creation, and improved efficiency. This article will explore how you can harness ChatGPT to create better Google Ads campaigns. Target audience insights Understanding your target audience is paramount to running successful Google Ads […]
Google will start to retire four rules-based attribution models in Ads and Analytics from mid-July: First-click. Linear. Time decay. Position-based. Marketers still using these attribution models will be able to continue doing so until September, when they will be removed completely. Why we care: This update will affect the Google Ads accounts of all marketers […]
Google is rolling out changes that will give advertisers better insights into conversion performance. For the first time, marketers working with GA4 will be able to choose which of their channels should be eligible to get conversion credit for web conversions shared with Google Ads. This applies to Google paid channels (formerly, Ads-preferred) and Paid and organic […]
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