search engine optimisation

Authority management: A new discipline in the era of SGE and E-E-A-T

With the rise of large language models (LLMs), mass-produced AI content is becoming more prevalent and the risk of incorrect information spreading also grows. Thus, it is increasingly important for search engines and answer machines to identify trustworthy and authoritative sources and weed out all others. This recent evolution in SEO requires new tasks, skills […]

5 tips for handling client and stakeholder requests for PPC projects

If you manage paid media accounts of any kind, you probably deal with many requests and questions from clients, bosses and other stakeholders.  Common requests could include launching a new campaign, pulling together a report, or asking for your perspective on a recent platform change or emerging trend. Depending on your job seniority, you may […]

Universal Analytics is officially replaced by Google Analytics 4

Well, it’s finally happening – the dreaded Universal Analytics sunset has started. Here in the United States, UA is still processing data, but we were greeted by an ominous message when we logged into our account this morning: “This property is scheduled to stop processing data very soon. Once this goes into effect, you’ll need a […]

GA4 readiness: 23% have fully adopted, 50% still learning, 16% yet to begin

In just 48 hours we received around 400 responses to our poll question about Google Analytics 4. With the standard version of Universal Analytics sunsetting tomorrow (July 1), we asked you: What level of readiness are you (and/or your team) at when it comes to switching to GA4 from Universal Analytics? Despite plenty of frustration: Almost […]

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