Microsoft is introducing AI-generated headlines and descriptions for ad campaigns. This new service has been launched alongside the company’s new auto-generated assets feature and IF functions for responsive search ads (RSAs). Why we care. AI-generated headlines and descriptions are fantastic tools for advertisers as they offer inspiration when marketers may be struggling creatively, highlight potential improvements […]
Performance Max is a wonderful advertising technology, but it comes with a significant downside: All advertisers receive the same advantage. Everyone can access the thousands of data points Google uses to make decisions, the same competitive bidding algorithms that drive incremental growth. When everyone has access to the same tools, you can never claim an […]
Do you go to work every day hoping to make an impact? I know I do . Sometimes, our ability to make the impact we want can be hindered. Our drive to do well can sometimes cause conflict and can stop us in our tracks. This article explores tools and perspectives backed by behavioral psychology […]
Cracking the code to achieve marketing success has always been challenging for marketers and SEOs. We often find ourselves immersed in established digital marketing tactics, only to discover that they don’t always hold the key to growth in today’s fiercely competitive landscape. However, there is a critical yet overlooked factor that should significantly influence our […]
Artificial Intelligence (AI) is all the talk across various industries today—and there’s currently no shortage of speculation or articulated benefits in this space. While you may have already explored the capabilities of ChatGPT, Bard or another AI-enhanced tool to generate content for a new email, brainstorm topics for your next blog article—or to gain efficiency […]
Google has confirmed an issue with indexing content from news publishers and surfacing that content in Google News. Google said it is working to fix the issue but the issue may result in a decrease in traffic from Google News. Google’s statement. Google posted a statement in the Google Search status report saying, “There’s an […]
The majority of marketers are still able to use their Universal Analytics accounts as usual. Despite warning advertisers that the tool would be replaced by Google Analytics 4 on July 1, UA is still processing data as usual for most people. Why we care. Marketers were reluctant to make the switch from UA to GA4, […]
The forced migration to Google Analytics 4 hasn’t been an easy ride for marketers. Some advertisers are finding it so difficult to navigate that they have abandoned the tool and jumped ships to a rival platform – a move that would have seemed unthinkable not too long ago. But what GA4 alternatives are marketers genuinely […]
Your opportunity to earn industry-wide recognition, boost company morale, generate new business, and showcase your company’s outstanding achievements is here: Enter the 2023 Search Engine Land Awards now! Early Bird rates expire at the end of this week… submit your application by Friday, July 14 at 11:59pm ET to save $200 off final rates (per entry!). Join the esteemed ranks […]
Universal Analytics has gone the way of the dodo. Generative AI is taking the industry by storm. The anatomy of SERPs is undergoing a radical makeover. Paid search is becoming more competitive than ever. Capitalize on the endless changes, challenges, and chaos and become a master of search marketing while you’re at it: Attend your choice of SMX Master Class online, August 16-17, to learn actionable […]
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