search engine optimisation

Google is still 210x bigger than ChatGPT in search

ChatGPT now processes 66 million “search-like” prompts per day, while Google still processes about 14 billion searches daily – roughly 210 times more. That’s the latest AI search reality check, via Rand Fishkin, CEO and co-founder of SparkToro. By the numbers. Google processes ~210x more searches than ChatGPT. Even DuckDuckGo outpaces ChatGPT in referrals, per […]

When SEO becomes just content production – and how to break free

Content has long been the fuel for SEO, and its importance continues as AI-driven search relies on rich, trustworthy information.  I’ve always believed in doing the “good” and “right” things when it comes to creating content at scale – but even good things can become problems when overdone. Too often, SEO and AI visibility efforts […]

Rethinking the funnel with LLM tracking analytics by Semrush Enterprise

For a decade, marketing strategy was engineered to master Google’s “messy middle.” Today, the customer’s exploration and evaluation journey has migrated from the open web (PPC, Reddit, YouTube, websites) into closed AI environments (ChatGPT, AI Mode, Perplexity), making direct observation impossible.  Your marketing analytics stack faces funnel blindness. You must reconstruct customer journeys from fragmented […]

Google Ads will recommend you link to your Google Analytics account with one click

Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The neat part is that the linking of your Google Ads and analytics account can be done with a single click. How it works. Google will show this as a recommendation in the Recommendations section of […]

OpenAI is staffing up to turn ChatGPT into an ad platform

OpenAI is hiring a Growth Paid Marketing Platform Engineer to help develop tools for ad platform integration, campaign management, and real-time attribution. The role is part of a new ChatGPT growth team tasked with building the backbone of OpenAI’s in-house paid marketing platform. Why we care. OpenAI wants to monetize free users via ChatGPT ads […]

Google Ads updated policies to target dishonest pricing practices

Google will update its Misrepresentation policy specific to the Dishonest Pricing Practices. Specifically, this will require advertisers to disclose the payment model or full expense that a user will incur before and after purchase, and clarify any false or misleading impressions of the cost of a product or service. What is changing. Google will update […]

How to deliver monthly PPC reports clients love

My experience has shown one simple truth: clients stay or go based not on results alone, but on the service they receive.  This holds true for the vast majority of clients we’ve worked with.  You can deliver excellent outcomes, but if clients feel underserved, they’re likely to leave. Clients aren’t always rational, and that’s exactly […]

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