OpenAI’s Agentic Commerce Protocol (ACP) is more than a new ecommerce channel.  By adding structured merchant feeds directly into ChatGPT, it changes how products are discovered and purchased in conversational search – and opens new opportunities for marketers. This shift moves us closer to real differentiators for generative engine optimization (GEO).  Influence now occurs not […]

If you’re running Performance Max, or planning to launch a new campaign, I want to clear up one of the most misunderstood parts of Google Ads: audience signals and search themes. Understanding how to use (and not misuse) signals can strongly impact your PMax success.  Why Performance Max is different than other Google Ads campaign […]

When marketing history looks back on 2025, it will mark the year AI truly hit the road. Google has used AI in search for years – RankBrain, BERT, Smart Bidding, RSAs, Performance Max, etc. But this year, it’s everywhere. From boardrooms to one-person shops, everyone’s asking how to use it and avoid being left behind. […]

Google’s Performance Max (PMax) campaigns now support vertical 9:16 image ads, bringing the popular mobile-friendly format to the platform’s most automated campaign type. What’s new. Google Ads specialist Thomas Eccel spotted the update, noting that vertical “Story Image Ads” – first seen in Demand Gen campaigns earlier this year – are now available in PMax. […]

Let’s get one thing straight before the industry turns “GEO” into yet another three-letter source of confusion. Generative engine optimization isn’t SEO with a new hat and a LinkedIn carousel. It’s a fundamentally different game. If you’re still debating whether to swap the “S” for a “G,” you’ve already missed the point. At its core, […]

Google introduced two AI-powered features: AI summaries in Discover and a Sports feed in Search. Google Discover. Users will now see AI-generated previews of trending topics they follow. The summaries cite multiple publishers and can be expanded to view more details and linked articles. The feature is available in the U.S., South Korea, and India, […]

Google Ads is testing a new “View-Through Conversion Optimization” feature in its Demand Gen campaigns. What’s new. This test was spotted last week. It adds a setting allowing advertisers to include view-through conversions (VTCs) in their bidding models. How it works. This applies to YouTube (Image + Video) traffic. More channels are “coming soon,” per […]

Citations in AI search assistants reveal how authority is evolving online. Analyzing results across 11 major sectors shows which domains are most often referenced and what that says about credibility in an AI-driven landscape. As assistants condense answers and surface fewer links, being cited has become a powerful signal of trust and influence. Based on […]

Google Lens now supports the Nano Banana, the image generation feature from the Gemini app, within Google Search. Google said, “we’re bringing Nano Banana to Google Search.” Open the Google Lens feature in the Google app for Android or iOS. Then you can tap on Create mode to make an image. You can then transform […]