Programmatic advertising enables digital marketers to buy advertising space through automated technology and machine learning, typically using a demand-side platform (DSP). Leaning on automation is nothing new to most marketers. Programmatic advertising streamlines the process of buying ad inventory across a huge network of platforms. It also gives advertisers greater control and granularity over placements, […]
B2B companies struggle with keyword research for various reasons: A lack of significant search volume around their core topic. Search volume for their core topic is highly concentrated around a few highly competitive keywords. Search volume is concentrated around top-funnel terms that don’t convert. Every niche and site is different – even under the B2B […]
Ad spend increased across Google, Meta, Amazon and Walmart during the first two quarters of 2023. Another major advertising platform on the grow in Q2: fashion brand Temu. The company became a major player in the Google Shopping race, so much so that it is now competing against 82% of US advertisers – to put this […]
If you are in marketing, especially content marketing, exploring the AI-based tools YouTube creators use is essential. They offer insight into the most effective AI video generators that could secure your job in the near future. ChatGPT and Midjourney Check out “Star Wars by Wes Anderson Trailer | The Galactic Menagerie.” Uploaded on April 28, […]
Google Analytics 4 audiences can now be used with third-party segments in Ad Manager. By accepting a third-party segment (cookies matching the demographics of your visitors bought via a third-party data provider), marketers can target line items to it, perform reports and run forecasts. Meanwhile, audiences can also be used as-is for targeting or, marketers […]
Elon Musk has significantly discounted ad prices on X – the social networking platform previously known as Twitter. For a limited time only, select marketers in the U.S. and UK can save up to 50% off of new bookings until July 31. The platform reportedly claims it is running these promotions to boost reach for […]
Microsoft Ads is trialling a new dashboard for advertisers called UET Insights. The new feature, which will display data collected through its Universal Event Tracking Tag, aims to help marketers better understand their campaign’s performance in terms of engagement. The dashboard. Data will be available in near real-time and won’t be sampled on the new dashboard. […]
Google will exclude gameplay imagery from its Shocking Content policy next month. The Publisher Restrictions guidelines will be updated to include the exception on August 30, the Ads Manager team has confirmed to Search Engine Land. Why we care. It’s important for marketers to ensure they are staying compliant with Google policy changes to avoid […]
“Broad match gives you the most relevant reach and conversions within your performance goals.” – Google Marketing Live 2023 This is how Google describes broad match in their Google Marketing Live 2023 recap. Wait, what? Broad match gives the most relevant reach? PPC marketers know it inherently can’t be the most relevant – or at […]
Google reviews are easy to influence and can impact your local search rankings. They also matter significantly more than you might think. Building a strong review strategy is a crucial part of your SEO efforts that you might be overlooking. Invest time and energy in acquiring new reviews and retaining existing ones to enhance your […]
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