Google announced new creative tools in Google Ads, leveraging its Imagen 3 AI model to generate lifestyle imagery across Performance Max, Demand Gen, Display, and Apps campaigns. How it works. Advertisers can input specific prompts like “middle-aged man chopping carrots,” with options to customize age, gender, race, and ethnicity while maintaining control over final image […]

In the crowded field of AI-powered SEO tools, one open-source large language model (LLM) is quietly gaining traction: DeepSeek.  While giants like Google and OpenAI dominate the LLM landscape, DeepSeek offers a different approach.  Free to use and with a focus on coding and logical reasoning, it presents a unique opportunity for SEOs, particularly those […]

SEO isn’t what it used to be.  With AI-driven search results, increasing zero-click searches, and more competition for user attention, ranking on Google is tougher than ever.  But search is still a major traffic driver – if you adapt.  The key? Treat SEO as part of a broader, integrated marketing strategy. This article breaks down […]

Performance Max (PMax) campaigns offer a machine-learning-driven approach to maximizing your ad performance across Google’s inventory.  However, with its “black box” nature, optimizing PMax can feel like navigating in the dark.  While adjusting budgets and bid strategies are standard levers, improving your data inputs and learning from insights are key to unlocking better results.  Here’s […]

The traditional marketing funnel doesn’t reflect how users actually search and engage with content today—and it’s hurting your SEO. With access to more data than ever before, marketers now have a better framework for driving organic traffic: the spiderweb. By structuring your content strategy around interconnected, high-value pages, you can drive faster rankings, more organic […]

A new “Advanced Plans” section within Google Ads’ Reach Planner tool was spotted by digital marketing expert Brent Neale. How it works. Advanced Plans suggests a mix of ad types based on advertisers’ goals, creating specific plans for both conversion creation and capture. Why we care. The feature could help advertisers more effectively allocate their […]

Google announced the public beta of Display & Video 360 API v4 last week, alongside significant updates to v3. Key changes in v4. Mandatory optimization objective field for new insertion orders Removal of Campaign and InsertionOrder resource targeting management Renaming of FirstAndThirdPartyAudience to FirstPartyAndPartnerAudience Additional features in v3 and v4. Asset-based creative support Integral Ad […]

“Why can’t we just use AI to do it?” Whether you’re on the brand or agency side of SEO, I’m guessing you’ve heard some version of this from an exec or a client with little knowledge of AI tools, SEO principles, or both. I’ve been asked that question multiple times because the other party saw […]

With so many PPC agencies claiming to be experts, how do you separate true performers from the ones who just talk a good game?  This guide walks you through a no-nonsense evaluation process to find an agency that delivers real results. 1. Define your goals first Before reaching out to agencies, have a clear understanding […]

If you manage both SEO and PPC, striking the right balance is key to maximizing efficiency and ROI.  When paid search campaigns compete with high-performing organic listings, brands end up spending more while gaining little additional traffic.  Keyword cannibalization dilutes search performance, inflates costs, and reduces overall marketing effectiveness. This guide will help you recognize […]