Trivago’s decision to opt out of Google’s new property promotion ads was apparently a costly mistake. Revenue was down 14% year-on-year to $137 million in the second quarter of 2023, following a decrease in website traffic, Trivago reported. Meanwhile, revenue for Expedia, which did advertise with on the search engine’s new ad unit, reported a […]
Link building is a consistent and proactive practice that requires time, effort and resources. It remains a fundamental aspect of SEO, but success doesn’t come easily. As you fine-tune your SEO action plan for the rest of the year, consider ways to win – or fail – at link building. Fails: Common link building mistakes […]
Are your Google Shopping campaigns profitable? Tracking your PPC performance will help you make better business decisions. You can unlock data beyond basic revenue metrics by implementing margin-based structures and advanced tracking methods. This article discusses three strategies to approach profitability-based tracking and campaign structuring methods. 1. Profitability-based account structures The easiest and fastest way […]
Google Analytics 4 has unveiled eight new features to improve app campaign measurement and performance. The additional AI-powered insights have been set up to give marketers a better understanding of how users behave across both web and app – all in one place. Why we care. The more insights you have into who your target […]
Meta has rolled out a new AI tool that enables marketers to create music using text prompts. The new system, which is called AudioCraft, uses three models, AudioGen, EnCodec and MusicGen to produce high-quality, realistic sound effects, compression and generation, in addition to music. All music used to train MusicGen is owned by Meta and […]
Since its inception in 2015, the Search Engine Land Awards have recognized exceptional marketers on an annual basis — showcasing outstanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. But the road between deciding to begin an application and winning the award can be a long […]
YouTube Shorts has rolled out a range of new tools to encourage and inspire content creation. The six new features give creators a range of new capabilities on the platform, such as the ability to go live with Shorts, remix footage, add effects to videos and use stickers. In addition, the social platform is trialling […]
Google is adding four new search-related features to the mobile version of Chrome. The new features will give you more search suggestions and tell you what’s trending in Google Search, the company announced. Search suggestions related to this page. The new mobile Chrome can show a “Related to this page” section for “eligible” sites after […]
Google’s new Search Generative Experience now can not just show images in the AI-generated answer but also can show playable videos. “Over the next week, you’ll begin to see videos within some overviews where it’s helpful to see something in motion,” Google wrote. What it looks like. Google sent us a screenshot for a query on […]
The latest updates to Search Generative Experience, our AI-powered overviews in Search.
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