Google announced plans to update how Google Tag Manager (GTM) interacts with Google Ads to streamline data collection and improve tracking reliability. This change is scheduled for April 10. Key changes: Google tag loads first. GTM containers with Google Ads and Floodlight tags will automatically load a Google tag before firing events. Easier feature access. […]

A Position 1 ranking only matters if your result resonates with users and earns clicks. That’s why optimizing your click-through rate (CTR) is just as crucial as climbing the search results. By analyzing your current performance and making strategic improvements, you can turn rankings into real traffic.  This article provides actionable tips to boost CTR, […]

We’re all looking to improve our organic performance.  We want the latest news, tips, and thought leadership to help push our website past the competition. That’s why we’re here! However, the less glamorous side of staying current in SEO is learning from others’ mistakes.  This article looks at eight common mistakes you can easily avoid. […]

Google Ads scripts have long been a powerful way to automate account management, improve efficiency, and reduce manual work.  Whether it’s managing search terms, optimizing bids, or generating reports, scripts allow you to scale your efforts while maintaining control over your campaigns. Now, with generative AI, particularly GPT, scripts are becoming even more accessible and […]

TikTok’s global advertising revenue is projected to reach $32.4bn this year, representing 24.5% year-over-year growth, even as the platform faces potential shutdown in its largest market according research done by WARC media. By the numbers (according to WARC Media): Global TikTok ad revenue is forecasted to hit $32.4 billion in 2025, marking a 24.5% YoY […]

After 12+ years in SEO, selling to hundreds of clients – from small businesses to global brands – I’ve learned what works when it comes to landing and retaining SEO clients. While every client is unique, there are clear strategies that consistently lead to success. This article tackles my best advice for winning new SEO […]

English-language keywords are becoming more competitive daily, making it harder to rank for popular terms – even with an unlimited budget.  To maximize your efforts, consider alternatives like multilingual or international SEO. Before we dive in, let’s clarify the difference:  Multilingual SEO involves multiple languages, regardless of the target country. For example, adapting a U.S. […]

Google appears to be testing channel reporting functionality for Performance Max campaigns, potentially addressing a major advertiser criticism of the automated campaign type. Driving the news: Documentation about Channel reporting coming to Performance Max was reported by Kirk Williams, Founder of Zato, with Google Search Lead Tetsuo Konno tagged in the reference on X. A […]

SEO is evolving faster than a fruit fly colony in a genetics lab – constantly adapting, mutating, and surprising even the experts. One day, long-form content reigns supreme; the next, AI-generated summaries are stealing the spotlight. Staying ahead requires smarter, data-driven insights. AI-powered tools like OpenAI’s Deep Research are reshaping how marketers approach content strategy, […]

Sticking to the same set of keywords in your paid search campaigns might feel safe, but it can limit your reach. Consumers search in countless ways, often using terms you may not have considered. To stay competitive – whether you’re scaling your budget, chasing growth goals, or trying to revitalize PPC performance – you must […]