Your online presence is a crucial part of your professional identity, and how you manage it can make all the difference. Personal branding helps build trust with colleagues, clients, and recruiters – and it all starts with personal SEO.  While many focus on polishing their resume or LinkedIn profile, your digital footprint extends far beyond […]

The search landscape is shifting fast—and AI is at the center of it. So how should your SEO strategy evolve? Join a panel of seasoned experts from Exposure Ninja, Dragon Metrics, and Semrush for a discussion on what AI means for the future of search—and how marketers and SEOs can adapt now. In The Impact […]

AI is changing how people find and engage with content – but the core signals that drive visibility haven’t changed.  This article shows how search marketers can stay competitive by combining proven SEO and content strategies with AI-powered workflows to build authority, trust, and reach across platforms. Why authority still wins in the age of […]

With Google’s introduction of its vision match feature, users can now describe a product they’re looking for, and AI will generate suggestions similar to that item.  The real kicker is that the product generated likely doesn’t exist.  The AI will create something that you want, show you the product, and then try to match the […]

If you’re craving an advanced training experience that skips the basics and dives into the deep end of search marketing, look no further than Search Engine Land’s SMX Advanced – coming to Boston June 11-13. This is your chance to be a part of history at SMX’s return to in-person: Attend 500-level sessions on SEO, […]

Google announced it has refreshed and renamed the Search Console report now known as the Merchant opportunities report. Previously, this report was named the Search Console Shopping tab listings report, when it was introduced in November 2022. The Merchant opportunities report within Google Search Console can show you recommendations for improving how your online shop […]

Are you paying too much for branded search ads, even when you’re the only one bidding? A hidden flaw in Google Ads could be driving up your CPCs unnecessarily. You’re not alone. And you’re not imagining it.  Join Jenn Paterson and John Beresford from BrandPilot AI for The Hidden Cost of Google Ads: Solving the Uncontested Paid […]

Already facing a sale or ban order, TikTok faced additional pressure in Q1 as major brands scaled back advertising spending and shifted budgets to Meta, according to new data. The pullback came due to uncertainty about the platform’s future in the U.S. President Trump once again extended TikTok’s ban by 75 days on Friday. By […]

Google has added multimodal capabilities to its new AI Mode feature, letting you ask your questions with the assistance of uploading an image. Plus, Google announced it is rolling out AI Mode to millions of more Labs users in the U.S. AI mode with images. Google AI Mode now lets you upload an image via […]