search engine optimisation

SEO in the black box era: Why reports will look more like Mad Men than Search Console

Google’s quiet retirement of the num=100 parameter might look trivial to the rest of the world, but for SEO professionals, it’s another step deeper into the dark.  That small setting allowed us to see the full top 100 results at once, which made competitive research and rank tracking more complete.  Its disappearance comes on the […]

What they don’t teach you about marketing at Harvard Business School: Being positionless by Optimove

What they didn’t teach you in the marketing org chart: how to win when the window is closing. Picture a marketer who sees VIPs starting to lapse on a Thursday morning. By noon, they’ve pulled the data, developed three creative variants, launched a triggered journey and measured incremental improvement. No tickets, no queues, no committees. […]

Google Ads to auto-generate videos from existing Demand Gen image ads

Google is rolling out a new video creation tool for its Demand Gen campaigns that automatically turns advertisers’ existing image and text assets into videos across all aspect ratios. Driving the news. According to a notice sent to advertisers, the feature will apply to all image-only ad groups created before August 27th, with auto-generated videos […]

AI search isn’t the end of SEO – it’s the next era

Everyone’s talking about “AI search” (AI SEO, GEO, AEO, or whatever you call it) – and everyone’s convinced they’re right. Some say SEO is dead. Others say nothing’s really changed (“it’s just SEO”). The truth? Search is evolving fast, but SEO fundamentals still matter. What’s shifting is where people discover information – and how machines decide […]

Google Maps Ads get scrollable sitelinks boost

Advertisers are spotting a fresh Google Maps ad format featuring scrollable light blue sitelinks beneath promoted pins. The new layout gives brands more clickable real estate directly inside Maps. Update confirmed. Google Ads Liaison Ginny Marvin confirmed the rollout, saying the feature is now fully launched. The update allows sitelinks — already common in Search […]

Why incrementality is the only metric that proves marketing’s real impact

Attribution shows who gets credit. Incrementality shows what your marketing truly caused. In an era of automation and privacy restrictions, understanding the real lift behind your campaigns is the only way to prove what’s working. This article breaks down what incrementality measures, why it matters, and how to test it across today’s major ad platforms. […]

The AI Visibility Index: Here’s who’s winning AI search by Semrush Enterprise

Some brands are watching their organic traffic – and revenue – slip away. Others? They’re optimizing for this new search channel and seeing theirs rise. That’s why Semrush Enterprise built the AI Visibility Index. It’s the definitive study into how brands perform across the world’s leading AI search engines. Leveraging Semrush Enterprise’s AI Optimization (AIO) platform, the […]

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