With YouTube Shorts now reaching 2 billion monthly users and generating approximately 70 billion daily views, this rapidly growing format represents an untapped opportunity for many brands. When used effectively, Shorts unlock multiple benefits that other platforms can’t match: Faster channel growth. Higher engagement rates. New monetization streams. A massive established user base of over […]

Google will now allow relevant Search ads from advertisers who showed amongst top ads to also participate in the bottom ads auction. As a reminder, the definition of top ads changed about a year ago, as Google began mixing ads in various organic positions throughout the search results. With this change, Google also reminded us […]

The U.S. Department of Justice and a coalition of states unveiled their proposed remedies today aimed at dismantling Google’s illegal monopoly in search and search advertising. These include breaking off Chrome and banning default search payments. The remedies. They break down into five categories meant to enable and increase competition: Distribution remedies. This would mean ending payments […]

Two new studies agree: Google’s AI Overviews steal clicks from organic search results. While Google told us that AI Overviews citations result in higher-quality clicks, the introduction of AI Overviews correlates with a measurable decline in organic visibility and clicks, particularly for top-ranking, non-branded keywords. That’s according to two new data studies from SEO tool […]

Advertising on Amazon is getting more complex, with an ever-growing list of targeting options.  At the core of it all? Match types.  Understanding how they work is essential to making your ad spend count. Unlike other ecommerce platforms, Amazon ads directly impact your organic ranking – so campaigns aren’t just about sales; they’re about momentum.  […]

Remember when meta keywords were all the rage?  Fast forward to 2025, and while search engines have evolved dramatically, meta tags remain crucial building blocks of your SEO foundation, just not the ones you might remember. You’re juggling countless priorities, so it’s tempting to view meta tags as “set it and forget it” HTML snippets. […]

Let’s face it, lead generation can be a real pain.  One month you’re drowning in prospects. The next you’re wondering if your website’s broken because nobody’s filling out your contact form.  I’ve been there, and let me tell you – there’s a better way. Relying on unpredictable methods can stifle growth and leave your sales […]

Fueled by “impressive YoY growth,” paid search advertising revenues hit a new high in 2024, according to a new report. In total, search accounted for $102.9 billion of a record $258.6 billion in U.S. digital advertising revenues, according to the IAB Internet Advertising Revenue Report: Full Year 2024, conducted by PwC. That is a $14.1 […]

Return on ad spend (ROAS) has been the default metric for evaluating Google Ads performance for years.  It’s easy to calculate, works well with automated bidding, and provides a quick snapshot of efficiency.  However, as ad costs rise and tracking becomes less reliable, relying solely on ROAS is no longer enough, especially for businesses focused […]