Search isn’t dying or being replaced. It’s fracturing. Consumers aren’t quitting search; they’re just seeing other people. Google still dominates, but it’s like that long-term relationship that’s gotten, well, complicated. Too many ads, too much clutter, a few questionable AI answers – and suddenly users are sneaking off to hang out with ChatGPT and Claude. […]

B2B marketers want to know: Should I invest in Google Ads or LinkedIn Ads?  Most of the time, it’s not a simple either-or decision; however, there are signals that can help guide how you prioritize your time and advertising budget between channels.  While Google Ads is still a powerful channel for B2B advertisers, it’s not […]

Search is having its biggest identity shift in decades, and your SEO strategy has got to keep up. Now, the reality is that even when you win a top organic spot, you’re competing against AI Overviews that kill clicks before a user ever visits your site. The good news is that while the SERP is […]

Amazon restarted spending on Google Shopping ads across its international domains, exactly one month after abruptly pausing them – a move that now looks like a deliberate marketing test. The details: All international domains are once again running Shopping ads. The U.S. market remains excluded, raising questions about competitive strategy and channel mix. The month-long […]

Google is rolling out new loyalty integrations across Google Ads and Merchant Center, giving retailers tools to highlight member-only pricing and shipping benefits to their most valuable customers. How it works: Personalized annotations display member-only discounts or shipping benefits in both free and paid listings. A new loyalty goal in Google Ads helps retailers optimize […]

More than 1 in 5 Americans now use AI tools heavily – but traditional search engines remain dominant, with usage holding steady at 95%, according to new clickstream data from Datos and SparkToro. By the numbers: AI tools: 21% of U.S. users access AI tools like ChatGPT, Claude, Gemini, Copilot, Perplexity, and Deepseek 10+ times […]

Google released its August 2025 spam update today, the company announced at 12:05 p.m. This is Google’s first announced algorithm update since the June 2025 core update. It is Google’s first spam update of 2025 and the first since December. Timing. Google called this a “normal spam update” and it will take a “few weeks” to […]

Multiple tests have suggested ChatGPT is using Google Search. Well, a new report seems to confirm ChatGPT is indeed using Google Search data. OpenAI quietly used (and may still be using) a Google Search scraping service to power ChatGPT’s answers on real-time topics like news, sports, and finance, according to The Information. The details. OpenAI […]

Smart Bidding, Performance Max, and responsive search ads (RSAs) can all deliver efficiency, but only if they’re optimizing for the right signals. The issue isn’t that automation makes mistakes. It’s that those mistakes compound over time. Left unchecked, that drift can quietly inflate your CPAs, waste spend, or flood your pipeline with junk leads. Automation isn’t the enemy, […]