Google has a new subtle but powerful feature in the Google Ads advertiser console to help you manage your campaigns. New checkboxes are available to let you select the campaigns you want and filter the view to only show those campaigns. Previously, you were only able to select one campaign at a time, but now […]

Google AI Mode got an upgrade to its large language models that enhances its ability to answer complex STEM questions. Plus, the responses should be “tighter, easier to scan and get to the point up front before elaborating,” Robby Stein, Google’s VP of Product at Google Search wrote. This comes in time for the upcoming […]

Generative engine optimization (GEO) is the new kid on the block, the hot topic.  SEO professionals and stakeholders want to know: How much should I invest in it in a world where the people writing the checks are a bit skeptical?  Source: Barry Adams on LinkedIn In the world of large language models (LLMs) in […]

Google’s AI Overviews and AI Mode and OpenAI’s ChatGPT often give consumers different brand recommendations – a potential warning sign for marketers chasing AI visibility – according to a new BrightEdge analysis. The big picture. ChatGPT and Google’s AI Mode and AI Overviews disagreed on brand recommendations nearly two-thirds of the time (61.9%), according to BrightEdge’s […]

Simplified personas built as fictional characters with broad pain points are outdated in the future of search.  Think “Curious Cathy,” who just wants to learn more about your product, or “Technical Tom,” who has years of experience in his field and can handle more detailed breakdowns. Static personas once helped, but they no longer reveal […]

For years, optimizing content meant focusing almost entirely on Google and other traditional engines.  But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – content strategies need to adapt.  It’s no longer enough to rank in search; you now need to be referenced, cited, and surfaced by […]

Google has confirmed it fixed an issue with its crawlers impacting “some sites.” The issue was “reduced / fluctuating crawling” from Google’s end with Googlebot. It is now resolved and Google said the crawling should pick back up in the near future. What happened. Starting around August 8, 2025, a number of savvy SEOs and […]

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms.  If you come from a Google or Bing background, you may be surprised to learn why your ads aren’t delivering.  Often, it’s not about spending more or targeting. It’s about quickly identifying the real cause. After reviewing hundreds of […]

Your brand message is no longer entirely yours to control.  AI systems have become storytellers, shaping how consumers discover and understand your brand. Every customer review, social media post, news mention, and errant leaked internal document can feed AI models that generate responses about your company.  When these AI-generated narratives drift from your intended brand […]

A viral social media post is roasting Google’s AI Overviews – the company’s AI-generated answers in search results – accusing it of breaking the spam policies Google enforces on everyone else. The post. It was published by Nate Hake on X, minutes after Google’s announcement about the release of the August 2025 spam update: “I’d […]