Want to make your Google Ads bigger so they can stand out more to potential customers? Of course you do! One way to do this is by using optional assets (formerly known as extensions) with your campaigns. One of the most easy-to-use Google Ads assets is sitelinks. Let’s explore how sitelinks work and whether they’re […]

Google will be bringing Google Discover, the news feed, to the desktop version of the Google.com home page. Google Discover is currently available on the mobile apps and mobile version of Google.com, it has been since 2018. And soon it will come to the desktop version of the Google home page. More details. Clara Soteras […]

Advances in AI search are opening a new chapter, with consumers exploring Google alternatives. ChatGPT has hit a new milestone of 300 million weekly active users. Perplexity has grown to serve 100 million queries per week. Google’s global market share trended below 90% for the first time since 2015. The rapid rise of AI search […]

Your online presence is a crucial part of your professional identity, and how you manage it can make all the difference. Personal branding helps build trust with colleagues, clients, and recruiters – and it all starts with personal SEO.  While many focus on polishing their resume or LinkedIn profile, your digital footprint extends far beyond […]

The search landscape is shifting fast—and AI is at the center of it. So how should your SEO strategy evolve? Join a panel of seasoned experts from Exposure Ninja, Dragon Metrics, and Semrush for a discussion on what AI means for the future of search—and how marketers and SEOs can adapt now. In The Impact […]

AI is changing how people find and engage with content – but the core signals that drive visibility haven’t changed.  This article shows how search marketers can stay competitive by combining proven SEO and content strategies with AI-powered workflows to build authority, trust, and reach across platforms. Why authority still wins in the age of […]

With Google’s introduction of its vision match feature, users can now describe a product they’re looking for, and AI will generate suggestions similar to that item.  The real kicker is that the product generated likely doesn’t exist.  The AI will create something that you want, show you the product, and then try to match the […]

If you’re craving an advanced training experience that skips the basics and dives into the deep end of search marketing, look no further than Search Engine Land’s SMX Advanced – coming to Boston June 11-13. This is your chance to be a part of history at SMX’s return to in-person: Attend 500-level sessions on SEO, […]

Google announced it has refreshed and renamed the Search Console report now known as the Merchant opportunities report. Previously, this report was named the Search Console Shopping tab listings report, when it was introduced in November 2022. The Merchant opportunities report within Google Search Console can show you recommendations for improving how your online shop […]

Are you paying too much for branded search ads, even when you’re the only one bidding? A hidden flaw in Google Ads could be driving up your CPCs unnecessarily. You’re not alone. And you’re not imagining it.  Join Jenn Paterson and John Beresford from BrandPilot AI for The Hidden Cost of Google Ads: Solving the Uncontested Paid […]