search engine optimisation

Spotify opens ad inventory to Amazon and Yahoo buyers

Spotify is expanding access to its ad inventory through new partnerships with Amazon DSP and Yahoo DSP, marking a major step in broadening brands’ programmatic buying options. The big picture. Amazon DSP users can now buy Spotify’s ad inventory across nine markets: the U.S., U.K., Germany, France, Italy, Spain, Brazil, Canada, and Mexico. Also: Yahoo […]

Meta: AI interactions will shape content and ad recommendations

Meta will soon begin factoring in how people interact with its generative AI tools to personalize the content and ads they see across Facebook, Instagram, and other platforms. More than 1 billion people use Meta AI monthly, according to their internal data. By turning AI chats and prompts into signals, Meta is making its recommendation […]

How to create product demos that convert and differentiate your brand

More than a sales tool, a product demo can be the moment your brand earns credibility and converts prospects.  A strong demo proves value in real time, turning curiosity into confidence.  Too often, though, demos fall flat – sounding like a scripted feature list instead of a compelling, conversational story. This article shows how to […]

ChatGPT Shopping is here – and it’s changing ecommerce SEO rules

AI-powered search is moving fast. The latest shift? ChatGPT Shopping. Since April, OpenAI has been rolling out a shopping experience that surfaces product cards directly inside ChatGPT.  Instead of sending users to a long list of search results, the interface now provides curated recommendations with images, labels, and “buy” links. For ecommerce SEOs, this is […]

Google sends 831x more visitors than AI systems: Report

Google sends publishers 831x more visitors than AI systems, according to TollBit’s State of the Bots Q2 2025 report. Even though AI referrals barely register next to Google’s, bots are hammering publisher sites — pushing costs higher, scraping more content, and often ignoring rules meant to limit them. Scraping up, referrals down. AI is scraping […]

Google Ads to enforce new requirements for Message assets

Google Ads will launch a new Message asset requirements help center and begin enforcing stricter policies for message assets. Why we care. Advertisers relying on message assets risk having them blocked if they don’t meet the updated requirements. Ensuring compliance will be critical to maintaining campaign reach and performance. The details. Enforcement begins Oct. 30 […]

LinkedIn Ads retargeting: How to reach prospects at every funnel stage

Most B2B marketers know LinkedIn Ads for its strong prospecting capabilities. But one of its most powerful features – retargeting – is often overlooked. Beyond website visitors, LinkedIn offers creative retargeting options to keep prospects moving through the funnel. This article shows how to structure retargeting across every stage and what to offer audiences along […]

YouTube dominates AI search with 200x citation advantage: Data

YouTube is cited 200x more than any other video platform in AI search results, according to new data from enterprise SEO platform BrightEdge. YouTube was: Cited 200 times more than any other video platform by ChatGPT, Perplexity, and Google’s AI products. Present across all platforms and essentially the only video source that matters. Competitors barely […]

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