In episode 325 of PPC Live The Podcast, I sat down with Inderpaul “Indi” Rai, group account director at WeDiscover, to explore the lessons learned from mistakes, team dynamics, and the evolving role of automation and AI in paid search. Indi, a veteran with over a decade of experience in AdTech, MarTech, SEO, analytics, and […]
You can now pull Pinterest cost, click, and impression data directly into Google Analytics via Pinterest Ads Data Import. Why we care. Bringing Pinterest Ads data into Analytics gives advertisers a unified view of performance across channels. But mismanaging imports can lead to duplicate or inaccurate reporting. How it works. When you set up a […]
Google Search Labs has a new experiment you can opt into that turns on some Agentic capabilities within AI Mode. This allows Google to help you make a reservation at a restaurant and will soon give you the ability to book local service appointments and event tickets. Agentic capabilities in AI Mode. The new labs […]
Crawl waste – basically, cluttering your crawlable content with tons of non-indexed pages – is one of the most insidious SEO pitfalls. We know (because we do it all the time for my agency’s clients) that reducing the number of non-indexed pages and highlighting richer, authoritative content is a factor in improving rankings and visibility […]
Every few months, Google launches a new feature – and reactions usually split into two extremes: either it’s a welcome but overdue correction or a sign of PPC end times. AI Max is no exception. Some advertisers love what it represents and how it’s delivered, while others are ready to dismiss it altogether. As with […]
Meta is rolling out a paid option for Facebook and Instagram users in the UK to opt out of ads, marking a major shift in how its platforms operate under local regulation. Starting in the coming weeks, UK users over 18 will be offered the choice to keep using Facebook and Instagram for free with […]
ChatGPT now processes 66 million “search-like” prompts per day, while Google still processes about 14 billion searches daily – roughly 210 times more. That’s the latest AI search reality check, via Rand Fishkin, CEO and co-founder of SparkToro. By the numbers. Google processes ~210x more searches than ChatGPT. Even DuckDuckGo outpaces ChatGPT in referrals, per […]
Content has long been the fuel for SEO, and its importance continues as AI-driven search relies on rich, trustworthy information. I’ve always believed in doing the “good” and “right” things when it comes to creating content at scale – but even good things can become problems when overdone. Too often, SEO and AI visibility efforts […]
Many still treat E-E-A-T as a box to tick in an SEO audit. But it’s more than that – it’s how search engines and AI systems decide which content to trust. The paradox? Global brands that dominate in one country often underperform in others. Without clear local trust and authority signals, even the strongest global […]
For a decade, marketing strategy was engineered to master Google’s “messy middle.” Today, the customer’s exploration and evaluation journey has migrated from the open web (PPC, Reddit, YouTube, websites) into closed AI environments (ChatGPT, AI Mode, Perplexity), making direct observation impossible. Your marketing analytics stack faces funnel blindness. You must reconstruct customer journeys from fragmented […]
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