Sometimes people know they absolutely, positively only want webpages that mention a particular word or phrase. For example, maybe you want to find out about phone chargers but only those that support wireless charging. Fortunately, Google Search has a special operator for that: quotation marks. Put quotes around any word or phrase, such as [“wireless […]
Twitter is now rolling out a new feature called Location Spotlight to all Professional Accounts. What is Location Spotlight? Businesses that use this feature can display various types of location and contact information at the top of their Twitter profile. Twitter is also integrating Google Maps to show a map of the business location, which […]
Google has quietly updated its update landing page to notate that the July 2022 product reviews update has finished rolling out on August 2, 2022. When it was first announced on July 27, 2022, Google said it would “take 2-3 weeks to complete,” but clearly this only took six days. July 27 to August 6. […]
Google has confirmed with Search Engine Land that it is testing a new search feature named Perspectives. Google explained this feature is an experiment to help searchers in new ways to find helpful information that they are seeking. However, Google declined to answer more specific questions on how to trigger this, when this might show […]
When talking about search marketing it starts and ends with keywords. The concept of understanding the keyword the user is searching for and matching it with what your brand is offering has created one of the most successful and profitable companies of all time. Recently, we have been having a lot of conversations about keywords […]
You’re invited! Join Martin Salle, enterprise sales leader from Algolia and AWS, for a special conversation and hands-on solution demonstration. In this session: Leaders in every industry use Algolia Search and Discovery to create dynamic digital experiences that drive business results. Algolia’s flexible search-as-a-service and full suite of APIs allow teams to easily develop tailored, […]
When the acorn that would become the SEO industry started to grow, indexing and ranking at search engines were both based purely on keywords. The search engine would match keywords in a query to keywords in its index parallel to keywords that appeared on a webpage. Pages with the highest relevancy score would be ranked […]
As marketers, we got used to letting social media platforms (and Facebook in particular, a.k.a. Meta) do our work for us. We let these platforms follow the customer journey from our ads all the way to conversion. We let them watch. We let them learn and we let the algorithm optimize and target the proper […]
Meta has announced that they’re going to shift their focus on Reels, and their live shopping feature will be sunset on October 1. What it means. After October 1 users will still be able to use Facebook Live to broadcast events, but you’ll no longer be able to host new or scheduled live shopping events. […]
Causes of unexpected peaks and troughs in engagement Unexpected peaks in consumer engagement are commonly due to trending news, products and campaigns. For example, with the popular TV show Love Island announcing that they will be collaborating with eBay to dress contestants in second-hand clothes, there is set to be a huge spike in Brits […]
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