Google confirmed an ongoing issue with serving search results in Google Search. This is impacting some locales, Google added. Google said this is an “ongoing issue” and will update us again “witin 24 hours” with more details. What Google said. Google wrote: There’s an ongoing data center issue that may impact serving of some pages […]

Microsoft is rolling out the new and updated Bing Places for Business. “Today, we are excited to announce the launch of the new Bing Places for Business experience —an evolution shaped by deep user research, thoughtful design, and a commitment to help business owners thrive in local search,” the company announced today. What is new. Microsoft updated […]

On episode 326 of PPC Live The Podcast I sat down down with Aashna Makin, a senior paid ads specialist with more than eight years of experience, who has managed campaigns worth over $2 million a month across a wide range of industries. She takes us through the story of how a best practice she […]

Microsoft Advertising is shutting down its Ads for Social Impact grant program, which provided free ad credits to nonprofits. Final grants will be issued November 30, 2025, with a 45-day window to spend them. Why we care. The decision ends a program that helped nonprofits amplify their missions through free advertising dollars. Starting in 2026, […]

Google is officially retiring Call-Only Ads, with creation ending in February 2026 and full sunset by February 2027. Advertisers relying on phone leads will need to transition to Responsive Search Ads with Call Assets. How to prepare: Switch campaigns to Responsive Search Ads with Call Assets. Enable call reporting and set call conversions as a […]

Google Analytics is making it easier for businesses to compare themselves against industry peers by expanding its Benchmarking feature to include 20 new unnormalized metrics, such as New Users and Total Revenue. How it works. Google Analytics estimates benchmark ranges for absolute numbers by multiplying a peer group’s normalized metric by your property’s active user […]

Google has been layering AI into Search campaigns for years through features like Smart Bidding, Responsive Search Ads, and Performance Max.  In May 2025, it announced the next step: AI Max.  The feature is now rolling out globally in beta and appearing in many advertiser accounts. (If you don’t see it yet, expect it soon.)  […]

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads.  In the past, it meant hours of brainstorming, drafting, and A/B testing.  Today, LLMs like Google’s Gemini can produce high-quality ad copy in minutes.  But the results don’t come from the tool alone – they depend on the […]

Brand performance in generative search relies on measurable reputation and entity signals. But those signals are only as good as the infrastructure machines can fetch, parse, and trust.  Treat the website, feeds, and APIs as brand training data. Pair technical governance with brand strategy to stop narrative drift and preserve brand equity.  Search and brand […]

Meta unveiled new AI products – including a “Business AI” concierge, generative video, and creative tools – designed to help advertisers scale faster and more efficiently. Driving the news. The centerpiece is Business AI, an always-on sales agent that guides customers from discovery to purchase across Meta ads, messaging apps, and websites. It learns from posts […]