Google is testing two new labels in search results: Quick Read 5 Min. Read. What it looks like. The labels were shared on Twitter. Here are screenshot of both types, via @Ozaemotion and @lilyraynyc: Short content can be helpful content. For nearly a decade, skyscraper content and 10x content have been popular concepts. In short, […]
Advertisers now have five additional months to migrate their expanded text ads to RSAs. The new extended deadline. In April we reported that Microsoft was extending the original June 30 deadline to August 29. Today Microsoft announced that they were once again, extending that deadline to February 1, 2023. Microsoft says the extension is in […]
Winning an industry award is a rewarding, cost-effective way to generate publicity, attract new business, boost team morale, and stand apart from the competition. Enter the 2022 Search Engine Land Awards now for your chance to take home the highest honor in search! The final deadline is coming up fast – submit your application by Friday, September 9 to be […]
Attribution has been the holy grail for advertisers since the beginning of time, especially for media platforms that typically sit further away from the conversion and play a role in branding (i.e., billboards, banner ads and videos). In September 2021, Google Ads announced its plans to move away from last-click attribution to a data-driven attribution […]
Reliable rank tracker software is crucial to developing a successful SEO strategy. Aside from tracking keyword rankings, SEO tools provide you with keyword research features and useful SEO metrics, which lets you pick the most effective keywords for your website. With so many rank tracking tools in the market, how do you know which one […]
Looking to land a new SEO role to grow your career? You may want to consider becoming an in-house SEO specialist. Thanks to the Great Resignation, more jobs are available and plenty of companies are currently open to remote work gigs. There’s a significant demand for in-house SEO roles, with hundreds of openings advertised around […]
Twitter has now integrated podcasts into it’s recently redesigned Spaces Tab. How does it work. The redesign of Spaces includes hubs where users can personalize audio content together by specific themes like News, Music, Sports, and more. The new design allows listeners to easily access more personalized sections of Spaces on topics they find relevant. […]
Earlier this month we reported that Google AdSense was planning to start testing their FLEDGE API on August 28. Now it looks like they’re pushing it back to on or after September 24. What is the FLEDGE API. The API uses interest groups to enable sites to display ads they believe are relevant to their […]
You’ve set up your Performance Max campaigns and maximized the data and insights. Now what? Your primary goal with Performance Max is to enable the algorithm to do its job well. Like most things in life, you get what you give. The AI can perform better if you provide stronger data inputs (data feed + […]
With increased automation from Google – Smart bidding, Responsive Search Ads, etc., how marketers approach Paid Search management has evolved. Automation can incorporate more information to better understand the user’s intent, personalize the right message, and make the right bid for each search. Join Vishal Maru, VP of solutions at iQuanti, as he discusses the […]
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