SEO agencies can vary in terms of their quality of service. That means a large number of brands and organizations have been burned at least once. Additionally, many agencies look and sound the same – just swap out the logo and branding. Yet, they offer varying levels of depth of experience and expertise. SEO agencies […]
Google’s help document on controlling your snippets in search results has added some examples of “bad” and “better” meta descriptions. The bad. Google advises avoiding these four types of “bad” meta descriptions: List of keywords: “Sewing supplies, yarn, colored pencils, sewing machines, threads, bobbins, needles” Same description used for every news article: “Local news in […]
Update. The issue has now been resolved. Google is facing a slew of issues today affecting the Ads API, Impression Share, Auction Insights, and Ads Manager. What Google says. Google has just reported an issue with the API, rendering it inaccessible for a few publishers. There is no ETA for a resolution. Advertisers can monitor […]
If you were to play word association game about Google’s helpful content update, what would you say? Dud? Underwhelming? Or something similar? That seems to be the general consensus so far. The Google helpful content update began rolling out one week ago. Google said it would take two weeks to fully roll out. “Update isn’t […]
The challenge LoveCrafts is a global community for makers, uniting knitters, crocheters, sewists, quilters, embroiderers, and much more. They inspire crafters to feel connected to other makers, helping them find every little thing they might need, such as crochet patterns or embroidery kits, through one global platform. LoveCrafts operates in several different markets. As a […]
Google has been experiencing an issue with Auction Insights and Impression Share reporting since August 29. What Google says. Ads Liason Ginny Marvin said in a tweet that their team was working to fix the issue, and there would be no impact on ad serving or bidding strategies. We’re aware of an issue related to […]
Have you been working in an in-house marketing role and considering a switch to agency life? Agencies are great because you can gain exposure to various types of businesses and learn to optimize against different marketing objectives. But they’re also fast-paced and come with significant differences relative to working in an in-house marketing role.   One […]
We hear a lot of talk about SEO and Paid Search living together in perfect harmony, side by side on your search engine results page, but how do we? The cost of unnecessary paid brand clicks quickly adds up. Especially if you’re already dominating your SERP (search engine results page). This can feel like an […]
When we talk about creating a video strategy, people usually see it as getting found on YouTube. And for good reason – billions of users access the platform every single month. And then comes an inevitable argument: “I don’t think my product or service is a good fit for YouTube.” Yet, creating and marketing videos […]
PPC campaign managers have had tight control over their account management, data insights, and optimization tactics for almost two decades. But everything is changing. Query data is already scarce, keyword match types are blending into an amalgam of broad match, and signal loss continues to impact performance data and audience management. With campaign types such […]
Recent Comments